Responsible for planning and executing Home Wireless propositions according to the overall department’s objectives and accountable for revenue attainment, profitability and success of product through development and execution of comprehensive marketing plan.
• Develop new propositions and manage commercial launch of new initiatives by setting a solid go-to-market plan to ensure product success
• Lead and approve business cases for new product launches. Lead and approve product concept documents for the development team for technical implementation
• Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities
• Manage internal & external stakeholders in order to leverage on best practice to ensure proper delivery of marketing calendar and segment strategy.
• Provide ongoing activities regarding direct to market activities / SMS campaign / outbound campaign / database providing / material and flyers re-printing.
• Responsible for subscriber target, acquisition and segment revenues
• Owning programs/campaigns system catalogues and business rules, working with operational and technology teams as representing business in any ad-hoc projects (system revamp).
• Make sure planned campaigns are well developed & capable of reaching retention/value targets Core competencies, knowledge and experience [max 5]:
• Strong Communication and Negotiation skills
• Solution-oriented analytical skills
• Business, finance, marketing and strategic management fundamentals
• Develop new propositions and manage commercial launch of new initiatives by setting a solid go-to-market plan to ensure product success
• Lead and approve business cases for new product launches. Lead and approve product concept documents for the development team for technical implementation
• Market Analysis: assess market and customer dynamics and incorporate into offer development and lifecycle activities
• Manage internal & external stakeholders in order to leverage on best practice to ensure proper delivery of marketing calendar and segment strategy.
• Provide ongoing activities regarding direct to market activities / SMS campaign / outbound campaign / database providing / material and flyers re-printing.
• Responsible for subscriber target, acquisition and segment revenues
• Owning programs/campaigns system catalogues and business rules, working with operational and technology teams as representing business in any ad-hoc projects (system revamp).
• Make sure planned campaigns are well developed & capable of reaching retention/value targets Core competencies, knowledge and experience [max 5]:
• Strong Communication and Negotiation skills
• Solution-oriented analytical skills
• Business, finance, marketing and strategic management fundamentals
Must have technical / professional qualifications:
• Bachelor degree of Marketing
• Minimum of 3 years experience
Worried that you don’t meet all the desired criteria exactly? At Vodafone we are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.
We want you to feel happy and fulfilled at work, without compromising the other things in life that matter to you. There are lots of ways we support this, including hybrid working and generous parental leave. You'll also get four Spirit Days a year to focus on your personal development and wellbeing, plus a host of other great benefits too.
You may have already heard of Vodafone - We're a leading Telecommunications company in Europe and Africa. But what you might not know is that we are continuously investing in new technologies to improve the lives of millions of customers, businesses and people around the world, creating a better future for everyone.
As part of our global family, whether that's Vodafone, Vodacom or _VOIS, you'll feel a sense of pride and purpose as you contribute to our culture of innovation. We pursue equality of opportunity and inclusion for all candidates through our employment policies and practices. We recognise and celebrate the importance of diversity and inclusivity in our workspace and we do not tolerate any form of discrimination especially related to but not limited to race, colour, age, veteran status, gender identification, sexual orientation, pregnancy, ethnicity, disability, religion, political affiliation, trade union membership, nationality, indigenous status, medical condition, HIV status, social origin, cultural background, social, or marital status.
Together we can.
Let our experts design a Professional CV for you.
