Head of Product Marketing

Job Summary:

The Head of Product Marketing at CEQUENS is a strategic leader responsible for overseeing the product marketing team and defining the market positioning in alignment with the company's overall product strategy. This role is critical in interfacing between the product, sales, and marketing teams, ensuring a cohesive approach to market through effective messaging, product launch execution, and market penetration. The primary responsibility involves leading the product marketing strategy to ensure all products are successfully introduced and communicated in the market, maximizing their impact and profitability.

Main Areas of Responsibility

Strategic Marketing Leadership

• Develop and oversee the crafting of insights-backed product positioning and messaging that resonate with target audiences. Ensure marketing collaterals and sales kits are up-to-date and effectively communicate the product’s value proposition.
• Define and guide the product marketing team in classifying product direction, industries, segments, and target markets to tailor the marketing strategies effectively.

Research and Market Intelligence

• Direct and enhance efforts in partnering with both internal and external research teams to gain a deeper understanding of the market landscape, customer needs, and competitive positioning.
• Champion customer insights throughout the product development and marketing process, ensuring customer feedback directly influences product strategy and communication.

Go-to-Market Strategy and Demand Generation

• Own the development and execution of comprehensive go-to-market strategies, collaborating with cross-functional teams to align product positioning, messaging, and launch plans with business objectives, driving product adoption and market penetration.
• Lead the planning and implementation of robust demand generation campaigns that effectively drive product adoption and ongoing engagement.

Enablement and Team Management

• Ensure the product marketing team creates effective sales training materials and conducts regular sessions to keep the sales team well-informed and equipped to sell.
• Manage, mentor, and grow the product marketing team, fostering a culture of high performance and continuous innovation.

Data-Driven Decision Making

• Oversee the setup and ongoing management of dashboards to monitor product marketing performance, making data-driven decisions to optimize strategies and report on ROI.