Google Analytics & Conversion Optimization Specialist

We are seeking a Google Analytics & Conversion Optimization Specialist who can turn data into meaningful insights that drive business growth. This role goes beyond just generating reports—it’s about understanding user behavior, optimizing conversion funnels, and making data-driven recommendations that enhance customer experience and retention.

You will be responsible for implementing and managing Google Analytics (GA4), tracking user interactions, and providing actionable insights to improve engagement and conversions. The ideal candidate is proactive, knows how to identify key trends in data, and can guide teams on what needs optimization rather than waiting for instructions.

✅ Google Analytics Implementation & Management

• Set up and configure Google Analytics (GA4), Google Tag Manager (GTM), and other tracking tools.
• Ensure accurate event tracking, goal conversions, and e-commerce analytics.
• Manage data layers and troubleshoot tracking issues as needed.

✅ User Behavior & Conversion Funnel Analysis

• Analyze traffic sources, user journeys, and drop-off points in the conversion funnel.
• Identify high-performing pages and campaigns vs. those causing churn.
• Provide insights to improve user experience (UX) and retention.
• Develop A/B testing strategies to optimize engagement and conversions.

✅ Reporting & Insights

• Build custom dashboards and reports that highlight key metrics without data overload.
• Present clear, data-backed recommendations to marketing, product, and leadership teams.
• Identify trends, anomalies, and patterns that signal growth opportunities.

✅ Proactive Data-Driven Strategy

• Take initiative by bringing insights to the table instead of waiting for requests.
• Educate stakeholders on what the data is telling us and what actions to take.
• Align analytics with business objectives to support strategic decision-making.