Job Description
The Field Marketing Manager will be responsible for managing offline marketing campaigns and supporting the Sales team to generate and close opportunities. Reporting to the Head of Demand Generation, this role also involves close collaboration with the digital and brand marketing teams.
- Develop and execute strategic marketing initiatives in coordination with regional sSales team stakeholders
- Plan and oversee events, webinars, and out-of-home campaigns, including outdoor media and radio
- Conduct post-event follow-ups to maximize engagement and lead generation
- Evaluate marketing performance and provide insightful reports to the commercial group
- Manage relationships with media agencies to optimize campaign effectiveness
- Leverage account-based marketing campaigns to target and raise awareness within sales’ target account lists
- Utilize Zoho Analytics to monitor lead progression and obtain feedback for continuous improvement
- Manage relationship with sSales team to understand which marketing tactics are working, anecdotal market feedback and any support requirements in the field
