EssenceMediacom: Senior Media Executive
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Description
Position Title: Senior Media Executive
Location: Cairo
Reports To: Account Lead
About Essencemediacom
EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.
Borne out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise.
As part of WPP, the world's largest marketing communications services group, and GroupM, WPP’s consolidated media investment management arm, we have access to the richest data, most robust benchmarks and most advanced capabilities in the market. This helps us provide comprehensive solutions to all marketing challenges.
Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. We aim to ensure our people fulfil their potential by investing in their whole-person wellbeing, careers and capabilities, which in turn helps grow our clients’ businesses.
EssenceMediacom, with 10,000 people across 120 offices in 96 markets, is one of the world’s leading communications specialists, with billings of more than US$21 billion (Source: COMvergence, 2021). Its global client roster includes adidas, Coca-Cola (TCCC), Dell, Google, Hasbro, Mars, NBC Universal, P&G, Richemont, Shell, Sony and Uber.
For more information on GroupM, our agencies and WPP, please visit www.groupm.com and www.wpp.com
Position Overview
The Senior Media Executive is responsible for supporting the development and execution of media plans and campaigns. This role involves coordinating with various stakeholders, managing media schedules, and ensuring the efficient implementation of media strategies to meet campaign objectives and client needs.
Key Responsibilities:
• Supporting the manager for holistic agency briefing and full funnel media planning (across TV, search, social, partner, display, and other offline and digital channels) in collaboration with Brand and Direct E-commerce teams
• Working collaboratively with external agency partners to come up with the optimal media plans and making sure they get executed to plan.
• Project management and quality control of running media campaigns (new product launches, marketing promotions, brand campaigns)
• Media asset management from briefing into the creative team, to processing them to be run on media as planned
• Continuous analysis of performance vs. plan, whilst driving relentless data driven optimization across channel, audience, creative and conversion.
• Manage day to day category budgets across media activities
• Other associated duties as required.
Key Skills responsibilities:
• 2-3 years media / digital marketing experience in either agency or client-side within relevant industry.
• English - Arabic (Excellent verbal and written skills).
• Solid understanding of multiple media platforms and channels incl. Google Marketing Platform, Facebook Business Manager etc.
• Good analytical and interpretation skills to drive action from insight and tell simple stories using the numbers and analysis.
• Demonstrable project management and collaboration skills to obtain the best results and / or problem solve.
• Objective driven; understanding the objective of the project/task and focusing to take actions that would help reach that objective.
• Problem solving; be able to critically and actively analyze situations, spot issues, and present viable solutions.
• Team worker: should be able to build strong and cooperative relationships, work cross-functionally with a wide range of people, and managing all stakeholders.
