Employer Branding Specialist
Job Description
Implement global employer branding best practices to establish GSI as a leading employer in the Middle East and Africa.
Collaborate with Marketing Team, GMs, HR, and Talent Acquisition to develop and execute employer branding initiatives.
Conduct market research to understand target candidates and develop marketing strategies.
Highlight GSI's unique attributes and differentiate from competitors.
Use candidate-facing communications, social media, and video to convey corporate culture and employee experience.
Develop and promote the Employee Value Proposition (EVP).
Design and monitor marketing campaigns with the marketing team.
Maintain relationships with universities and manage employer branding activities and events. Plan and manage employer branding activities and external events with relevant universities, schools, and job fairs.
Performs other duties when needed.
Personal Skills
• Understanding of candidate experience and engagement.
• Strong data analytics skills.
• Excellent task management and creative problem-solving abilities.
• Proven strategic communication skills with internal and external partners.
Technical Skills
• Experience with social media, communication, and employee advocacy.
• Project execution skills with recruitment managers, ambassadors, and universities.
• Ability to handle confidential information with integrity.
• Results-oriented with experience in fast-paced environments.
• Ability to use metrics to demonstrate employer branding success.
• Excellent English and Arabic communication skills, both verbal and written.
Education
BA in marketing, communication, HR, or other related fields of study.
Job Location Cairo, Egypt Job Role Other Years of Experience Min: 4 Max: 6 Residence Location Egypt
