Our client is a dynamic company focused on health and wellness, seeking an Email Lifecycle Specialist to assist with their email marketing efforts. This role is essential for supporting the lifecycle of email campaigns, focusing on segmentation, personalization, and optimization. The ideal candidate will have 1-3 years of experience in lifecycle email marketing, with the opportunity to learn and contribute to other areas like content creation and social media strategy. If you're tech-savvy, detail-oriented, and eager to grow within a marketing role, this position offers a great opportunity to make an impact.
Location:
Fully-Remote (Work from Home), 9 AM - 5 PM EST
Key Responsibilities:
Lifecycle Email Marketing: Support and execute lifecycle email marketing campaigns, including segmentation, personalization, and optimization for higher engagement and conversions.
Email Marketing Tools: Hands-on experience with tools such as Braze or similar platforms (preferred), with an understanding of HTML and CSS for email design.
Content Support: Assist in creating email content, such as newsletters, announcements, and product updates (you will be trained on writing and designing content).
Basic CRM Support: Help manage CRM systems to ensure data accuracy and effective communication with customers.
A/B Testing: Assist in A/B testing to determine the most effective strategies for improving engagement and conversions.
Growth Marketing Concepts: Learn and assist with growth marketing techniques, including email deliverability, privacy laws, and attribution.
Additional Support Areas (No experience needed):
Content Creation: Learn how to design graphics using Canva and write copy for email and social media posts.
Social Media & Marketing Trends: Participate in research and strategy implementation for social media and online marketing initiatives.
Support Role: Help with various marketing-related tasks such as reporting and analytics, maintaining marketing materials, and managing software tools.
What Success Looks Like:
Effective Email Campaigns: Deliver lifecycle email marketing campaigns that drive engagement and conversions.
Growth in Skills: A willingness to learn and apply content creation, market research, and strategy to contribute to the overall marketing team.
Increased Engagement: Achieve measurable improvements in email engagement and interactions with the customer base.
Qualifications:
Experience: 1-3 years of experience in lifecycle marketing.
Technical Skills: Understanding of CRM software and HTML/CSS for email design.
Communication: Fluent English, with strong verbal and written skills.
Braze Knowledge (Advantageous): Experience with Braze or similar platforms for customer engagement and email marketing.
Industry Passion: Understanding and passion for the health and wellness industry is advantageous; knowledge of financial services would be highly preferred.
Opportunity:
If you are passionate about email marketing and eager to grow your skills in a supportive environment, we invite you to apply for this exciting opportunity. Join our client in promoting health and wellness through impactful email campaigns while gaining valuable experience in broader marketing strategies. Take the next step in your career by helping shape customer engagement and drive results.
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