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eCommerce Lead - Merchandising
New Cairo, Egypt
eCommerce Lead - Merchandising
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New Cairo, Egypt Sales 297598 No No
Job Description
OverviewThe Merchandising Lead will be the focal point for AMESA eComm delivery, responsible for ensuring execution of e-Merchandising activities but also responsible for procuring and aligning the content creation work from Consumer Marketing & Engaging Team Tower.
Responsibilities
Execute flawless online PEP assortment that is attractive to both shoppers and machines (SEO) across specific set of customers (Eg. Amazon). Lead new item setup and the refinement of product detail pages and online brand destinations Educate key stakeholders and implement merchandising best practices across designated customers Intermediate knowledge of internal PIM and DAM systems as well as third-party Content Service Providers (e.g., Syndigo, Salsify) Partner with Design and brand teams to develop online marketing materials and ensure latest and greatest product packaging and information is available to shoppers on customers’ sites Partner with the sponsored Search team to understand the keywords shoppers use to search for our products and align our items’ product content with these terms Work with Marketing and Sales teams to determine appropriate assortment and product content used in our marketing efforts Assist in the creation of product renders and marketing assets
Qualifications
6-8 years of marketing experience developing and executing digital merchandising or marketing/media programs, including the development of copy, photography, video, rich media, etc. Previous people management experience is preferred. This role is customer-facing at times (and it is critical that he/She can problem solve day to day hurdles prior to escalating to manager. eCommerce and performance marketing mindset—understanding of how to leverage SEO and merchandising tactics to find and engage shoppers and drive conversion Adobe Photoshop (Beginner-Intermediate skill level) Understanding of data and demonstrated ability to deliver improvement of digital KPIs via a strong analytical mindset A track record of delivering results in complex, multi-stakeholder and fluid environments
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