Job Description
Key Duties and Responsibilities:
- Develop and implement comprehensive communication and public relations strategies to promote the company brand image and enhance its recognition.
- Create and maintain a consistent and compelling company brand image across various communication channels, include paid and unpaid media, website content and marketing collateral.
- Plan, prepare and distribute original promotional content such as articles, news and press releases, case studies, blog posts and other updates on behalf of the organization.
- Cultivate and maintain relationships with media and influential industry professionals.
- Arrange interviews, identify and leverage speaking and writing opportunities for company leaders in order to position it as a thought leader and promote the company image and reputation.
- Maximize brand presence on various media (e.g. digital and social media, TV if possible) in coordination with the marketing team; track and influence media coverage; report on PR campaign results.
- Organize PR events to increase awareness of the company; promote and attend special events and functions as requested.
- Promote corporate milestones and activities such as company projects, new products’ launches, community service activities, new hires, promotions and retirements etc.
- Arrange photography and/or press coverage for special events.
- Develop communication plan to manage sensitive issues in order to maintain the company’s reputation.
- Collaborate with internal teams to gather content and insight for external communication efforts
- Manage the delivery of internal messaging (in coordination with various departments) to ensure employee engagement and understanding
Knowledge, Skills and Abilities:
- Strong written and verbal communication skills, including exceptional copywriting and editing abilities
- Ability to work independently, manage time and remain focused
- Excellent project management and organizational skills
- Ability to work effectively in a fast-paced, collaborative environment
- Familiarity with relevant software and tool for PR and communications management
Required Education and Work Experience:
- Bachelor’s degree in Public Relations, Communications, Marketing or related field, Master’s Degree a plus
- Previous Healthcare IT industry experience with related media contacts is essential
- Minimum of five years’ experience in public relations and corporate communications
- Extensive experience with media relations, crisis communication and reputation management
