Consumer Health Marketing Manager

Job information

Job Title: Consumer Health Marketing Manager

Department: Marketing

Job summary

Take on the role of Consumer Health Marketing Manager at a leading company, where you will be responsible for the development and coordination of the marketing department to maximize the potential of the products branding.

Main duties and responsibilities

• Develop marketing execution plans to drive business growth and meet business targets while ensuring maximum effectiveness of execution.
• Develop and implement advertising, POS, publicity, and consumer promotion plans.
• Supervise brand performance and develop consumer insights through research tools and reporting.
• Develop and implement comprehensive digital marketing strategies to drive brand awareness and lead generation.
• Manage the consumer health brand portfolio, ensuring consistent messaging and positioning across all brand channels.
• Lead brand innovation activities to enhance brand equity and consumer loyalty.
• Identify and quantify opportunities and challenges.
• Analyze sales data, retail Audit, and brand Tracker to agree on future activities and strategies.
• Communication and coordination across cross-functional teams including brand build, Sales, Operations, R&D, supply chain teams.

Required qualifications

• 5+ years of experience in consumer or FMCG marketing.
• FMCG background is a must, pharmaceutical industry is a plus.
• Experience in E-commerce and digital marketing is a must.
• Experience in working with cross functional teams and managing external distributers.
• Strong market planning and analytical skills.
• Strong budget tracking and management skills.
• Excellent interpersonal & communication skills.
• Excellent problem-solving abilities.