Consumer Experience Strategy Manager

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Consumer Experience Strategy Manager

What this position is about – Purpose:

Consumer experience strategy manager will be responsible for driving the consumer experience strategy for RRP brands & products, including:

• Designing quality input for consumer activations initiatives, optimizing Route-To-Consumer and omnichannel engagement, based on consumer needs & competitive landscape
• Developing end-to-end omnichannel consumer journey plans and consumer experience engagement plan adjusted to different segments
• Engaging in the creation and execution of marketing campaigns across omnichannel to raise brand awareness, engage & acquire consumers, & support across the consumer funnel
• Co-develop and execute brand activation plan in partnership with Sales, consumer activations & digital teams
• Identify commercial priorities and needs, optimizing investment and resource allocation in line with local regulations, brand strategy & consumer insights
• Coordinate & synchronize the execution of the Consumer Experience strategy by consumer activations & digital teams, & recommend actions & programs
• Coordinate day-to-day agency activities & suppliers to ensure on-time, in-full delivery, and maintain alignment with involved stakeholders
• Support RRP Lead to ensure consistent narrative and execution excellence across omnichannel
• Conduct regular business reviews vs. set KPIs, providing insights and recommendations for continuous improvement to the RRP Lead and cross-functional stakeholders
• Monitor & control brand and activations budget and performance along the entire consumer experience funnel & ensure optimal ROI

Whom are we looking for – Requirements:

• Proven experience in strategic 360° always-on marketing management and strategy development with expertise in FMCG, particularly in premium and niche brands

  
  

• Strong analytical skills to thoroughly assess different options and enable clear business choices

  
  

• Strategic and critical thinking abilities combined with a solid understanding of data and numbers

  
  

• Ability to simplify processes by eliminating duplicative efforts and finding the most effective ways to achieve results

  
  

• Transparent, inclusive, and collaborative approach to maximize team and cross-functional partnerships

  
  

• Strong project management and organizational skills to oversee strategic initiatives while managing multiple projects in a fast-paced, dynamic environment

  
  

• Structured problem-solving and change management capabilities

  
  

• Experience in managing and optimizing budgets effectively to meet objectives within deadlines

  
  

• Strong commercial acumen with a Bachelor's or Master's degree in Marketing, Business Administration, or related fields

  
  

• 3-5 years of experience in brand marketing and consumer acquisition for premium or niche brands, preferably in FMCG

  
  

• Proficiency in branding tools, marketing platforms, analytical software, and Microsoft tools

  
  

• Exceptional leadership, communication, and project management skills

  
  

What are the next steps in the Recruitment process:
 
Thank you very much for your interest in the role. You are welcome to apply.
 

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.