This role is a critical leadership role responsible for spearheading the development and execution of the business unit strategy & strategic commercial initiatives that drive profitability and achieve organizational goals for Nawy. This senior position demands extensive experience in strategic planning, data-driven decision-making, and cross-functional collaboration.
The role requires a visionary leader who can align operational processes, enhance commercial tools and
procedures, and drive significant business growth.
Key Responsibilities:
1. Development of Commercial Plans:
○ Lead the creation and execution of comprehensive commercial plans that align with company profit and loss (P&L) objectives.
○ Develop long-term strategic goals and actionable plans to achieve these objectives.
○ Drive the development and execution of strategic initiatives to support business growth.
○ Ensure plans are innovative, strategically sound, and effectively implemented.
2. Cross-Functional Collaboration:
○ Collaborate with multiple departments to ensure the seamless execution of strategic initiatives.
○ Facilitate teamwork and effective communication across the organization.
○ Serve as a liaison between departments to harmonize objectives and ensure alignment with overall business strategy.
3. Performance Tracking and Analysis:
○ Regularly monitor, analyze, and report on performance metrics against predefined targets.
○ Identify areas for improvement and implement corrective actions.
○ Use data-driven insights to continuously refine and optimize business strategies.
○ Foster a data-driven culture within the team and organization.
4. Operational Process Enhancement:
○ Work closely with the operations to improve work processes and enhance funnel efficiency.
○ Implement best practices to optimize KPI performance and conversion rates.
○ Develop and refine strategies to align with evolving market conditions.
5. Product Process Enhancement:
○ Collaborate with the product team to improve product efficiency and effectiveness.
○ Ensure product enhancements align with commercial objectives and customer needs.
○ Drive innovation in product offerings to maintain a competitive edge.
6. Demand Generation Strategy:
○ Develop and implement a robust lead acquisition strategy.
○ Collaborate with performance marketing, sales, and other relevant departments.
○ Optimize lead generation channels and processes to maximize quality lead flow.
7. Market Analysis and Competitive Intelligence:
○ Continuously assess market needs, trends, and competition.
○ Identify and align new business opportunities with organizational goals.
○ Develop strategies to maintain a competitive advantage in the market.
8. Team Leadership and Development:
○ Build and lead a high-performing commercial strategy team.
○ Provide mentorship, guidance, and professional development opportunities to team members.
○ Foster a collaborative, results-driven, and innovative team culture.
9. Financial Management:
○ Develop and manage the budget for the commercial strategy department.
○ Ensure financial targets are met and aligned with overall company goals.
○ Implement financial controls and risk management strategies to protect and grow profitability.
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