Overview We Are PepsiCo PepsiCo is a leading name in North Africa’s food and beverage industry, where our products are enjoyed by consumers daily across the region. We offer a robust portfolio of beloved brands like PEPSI, SEVEN-UP, DORITOS, CHEETOS and CHIPSY, designed to cater to the tastes and preferences of consumers. With a focus on local sourcing, production, and distribution, PepsiCo provides essential support to local economies and partners closely with communities throughout the region. Guiding Vision and Regional Impact PepsiCo’s vision aligns with our global goal to be the Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). This strategic transformation is committed to sustainable growth by putting people and the planet at the heart of our operations. In North Africa, this includes initiatives in responsible sourcing, waste reduction, and water conservation. Our regional programs empower local talent, boost employment, and provide support for local agriculture, particularly through partnerships with farmers and suppliers. Empowering Our People and Communities Our dynamic teams drive the PepsiCo culture in North Africa, embracing diversity and collaboration to solve local challenges and create innovative products. We are dedicated to fostering an inclusive workplace, one where every individual feels valued and empowered to be themselves. This commitment extends beyond our employees to positively impact the communities we serve, striving for shared growth and a healthier, more sustainable future for all. Diversity and Inclusion Commitment PepsiCo stands firmly behind our global commitment to diversity, equality, and human rights. We are proud to be an equal opportunity employer, ensuring a fair and welcoming workplace for all, regardless of age, gender, religion, disability, or any other characteristic. Our dedication to inclusion strengthens our workforce and helps drive our business forward, enriching both PepsiCo and the communities in North Africa. Responsibilities Leads, Manages, and Grows business profitably: Partner with Marketing Director in developing BU Annual Operating Plan (AOP) and identify locally relevant activation initiatives to drive BU agenda and P&L Drives and creates competitive gaps through business efficiency improvements at every step of the value chain. Makes business decisions for the category through a strong understanding of key issues and trends Business planning and goal alignment: Translate annual AOP roll-out opportunities into tangible, account specific marketing execution action plans to drive business growth and meet business targets (Volume & Share) while ensuring maximum effectiveness of execution. Leads and manages the brand Business Planning process with different stakeholders/ sector/ commercialization teams Ensures that brand plans are executed on time and flawlessly on-time in full by defining WHO, WHAT, WHEN Leads total brand performance tracking & monthly brand audit with commercial team Leadership of business teams and development of his/her cross-functional team: Sets challenging team goals and clear standards for success Gives direct actionable feedback Coaches Brand BM / ABM Delight Consumers: Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer/category understanding to translate into actionable brand insights Works closely with commercial teams to ensure that there is an efficient customer & shopper marketing strategy that is based on key shopper research, insights, and learnings. Build Great Brands: Ensures that all brand activities are aligned with the Brand Essence and Vision. Ensures that our communication team is integrated and that all our partners are aligned. Leads Key brand affinity initiatives, and expansion plans Responsible for Executing brand pack price architecture including new pack sizes initiatives across portfolio Win with Customers: Provides strategic direction/input for development of Channel, Customer, and Field Sales strategies in line with business requirements Constantly challenges the sales organization to ensure its results and effectiveness. Qualifications Solid proven Business & People leadership skills; lead on large scale organization. Excellent business knowledge of sales and distribution, preferably in Beverages/FMCG industry. Good strategy setting; along with very solid GTM experience. Good financials background. Solid Field experience and market /channel design and tactical critical experience. Revenue management and productivity concepts. Advanced communication skills