Our client, a leading name in the FMCG sector, is seeking a talented Brand Manager to join their innovative team.
Develop and execute comprehensive brand strategies to enhance brand position and drive customer loyalty.
Conduct market research to gain insights into consumer behavior, preferences, and market trends.
Collaborate with marketing teams to create and implement marketing campaigns across various channels including digital, traditional, and point-of-sale.
Manage the entire product lifecycle from strategy development to execution.
Assess and analyze brand performance metrics and make data-driven decisions to optimize marketing efforts.
Work closely with internal teams, agencies, and external stakeholders to ensure cohesive brand messaging.
Ensure compliance with brand guidelines and contribute to building a strong brand identity.
Bachelor's degree in Marketing, Business Administration, or a related field.
At least 4-6 years of experience in brand management within the FMCG sector.
Proven track record of developing and executing successful brand campaigns.
Exceptional communication, leadership, and project management skills.
Strong analytical skills and proficiency in marketing analytics tools.
Ability to work collaboratively in a fast-paced environment with cross-functional teams.
