Managing the planning, implementation, and control of marketing strategies and programs for the managed portfolio to maintain the maximum sales target.
· Following up on the current/future projects (NPDs, Campaigns, activations….etc).
· Tackling performance reports for the assigned brands.
· Working closely with the sales team to achieve mutual Targets.
· Handling Digital media activations/posting tracking.
· Coordinating the planned events with other teams (Activation team/Warehouse team).
· Developing marketing plans and strategies to grow and expand the relevant brands within the company in terms of strategic importance.
· Giving Briefs to agencies on brand strategy and evaluating proposals and requirements for point of sale, etc, briefed into design houses.
· Determining merchandising activities & promotional activities with the sales department.
· Briefing the Sales Team on new developments, product launches, etc.
· Carry out trade audits to ensure that merchandising and promotional plans are being implemented.
· Evaluate the effectiveness of promotion to determine whether sustainable growth was achieved.
Marketing
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