Brand And Communication Senior Specialist

dubizzle Egypt is the leading marketplace for selling and buying online in the region. Our aim is to upgrade people’s lives by facilitating deals and identifying attractive opportunities for both individuals and businesses. Our goal is to strengthen local economies, empower small businesses, and help everyone in making smarter choices for themselves, the market, and the planet.

As part of dubizzle Group, we are alongside some of the strongest classifieds brands in the market. With a collective strength of 8 brands, we have more than 160 million monthly users that trust in our dedication to providing them with the best platform for their needs.

The Brand and Communication Senior Specialist will play a pivotal role in developing and executing

comprehensive brand and communication strategies to enhance brand awareness, drive engagement, and

support business objectives. This role requires a strategic thinker with a creative mindset, exceptional

communication skills, and a passion for building and nurturing brand equity.

Key Responsibilities:

Brand Strategy Development: Develop and implement strategic brand plans aligned with company

objectives, ensuring consistency across all touchpoints and channels.

Brand Identity Management: Manage and uphold the company's brand identity, including visual

elements, messaging, and tone of voice, to ensure alignment with brand values and positioning.

Content Creation and Management: Create compelling and engaging content for various

platforms, including social media, website, email, and print materials, that effectively communicates

the brand message and resonates with the target audience.

Campaign Development: Lead the development and execution of integrated marketing campaigns,

from concept to delivery, across multiple channels to drive brand awareness, engagement, and

conversion.

PR & Media Relations: Cultivate and maintain relationships with media outlets, journalists, and

influencers to secure press coverage and amplify brand messaging through earned media

channels.

Internal Communication: Develop and implement internal communication strategies to ensure

consistent messaging and alignment with company culture and values among employees.

Brand Performance Measurement: Track and analyze key performance indicators (KPIs) to

evaluate the effectiveness of brand and communication initiatives and make data-driven

recommendations for optimization.

Stakeholder Collaboration: Collaborate cross-functionally with internal teams, including marketing,

sales, product development, and senior leadership, to ensure brand initiatives are integrated and

aligned with broader business goals.