Brand Activation Assistant Analyst

Responsibilities Responsible for supporting Senior Brand Manager in the delivery of brand growth targets through implementation of brand strategy and plans Leads full category priorities, implementation, and operations Responsible for implementing marketing activities to strengthen brand KPI’s and metrics Responsible for packaging and end-to-end artwork management with agencies, suppliers, and internal stakeholders SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence Perform competitive analysis and research to inform brand strategy and plans Development and implementation of promotion and campaign mechanics Conducts post-campaign and post-launch analysis to identify learnings, gaps, and opportunities Leads teams through brand operational processes to deliver strong results Financial process custodian (PO creations & management lead) Manages procurement and payment activities for the category Considers the impact of local regulations and nutrition guidelines on the brand Manages contracts development and finalization with legal team and internal stakeholders according to PepsiCo policy Responsible for monitoring performance on consumer and shopper preferences, and generating actions to maintain or improve brand preference and KPI’s Manages end-to-end development and execution of brand projects including campaigns, promotions, and innovations in a timely manner according to brand brief and company objective Qualifications 1-2 years’ experience in marketing is required Good relationship-building skills, teamwork, and collaboration Project management skills and experience Strong initiative-taking, flexibility, and ability to work under pressure. Fluent in English