Brand Activ Senior Analyst

Overview Colas Brand manager is responsible for planning & implementing the defined category priorities & JTBD and will assist in analysing, planning, implementing, coordinating and controlling the product offering, positioning, pricing, promotion and distribution Responsibilities Generate consumer and customer insights for translation into strategies, plans and activities for assigned segments and projects. Business planning and goal alignment: Ensures that brand plans are executed on time and flawlessly ontime in full by defining WHO, WHAT, WHEN Responsible for information on evolving category situation/ brand performance - Market trends/ Share evolution/ consumer immersion and feedback/ brand analysis/activity specific analysis etc. Ensuring Marketing procurment as per financial process Delight Consumers: Champions an intimate and holistic understanding of our consumers by simplifying and cutting through complexity in consumer/category understanding to translate into actionable brand insights Works closely with commercial teams to ensure that there is an efficient customer & shopper marketing strategy that is based on key shopper researches, insights, and learnings. Build Great Brands: Ensures that all brand activities are aligned with the Brand Essence and Vision. Ensures that our communication team is integrated and that all our partners are aligned Leads No sugar segment acceleration strategy development & execution Grow category per caps through Leading Tasty lunch occassion foot expansion Responsible to track, analyze and propose actions from different consumer understanding initiatives on the brands. Idea generation/ concept development and testing. Competition analysis & Spends efficacy analysis Leads Category Promotional Grid development & Execution across CSDs & Partners with Commercilization team on Flavor & pack Innovations on Colas Partners with Commercilization team on Flavor & pack Innovations on Colas Responsible to closely co-ordinate with the technical team for product finalization and updating of evolving cost elements in the evolving project financials. Responsible to ensure with Supply chain, Packing material, and Raw Material/Capacity are in place for the 1st time industrial production of new NPD. Win with Customers: Constantly challenges the sales organization to ensure its results and effectiveness. SAP initiation/ product development / regulatory compliance/ industrialization (marketing specific actions)/ organizing for management approvals and launching New Product Development with excellence. Qualifications • A minimum of 6 years of experience • Strong Marketing experience coupled with solid commercial acumen – with proven experience in brand building, meeting consumer needs, delivering successful communication programs, innovation launches and brand activations. • Insight – demonstrable use of consumer, customer, and business insights to shape strategic business and brand plans. • Creativity – bring ideas that generate talkability and impact beyond the paid media invested. • Analytical skills – create robust analysis and meaningful insights to drive actions and highlight opportunities • Creativity – bring ideas that generate talkability and impact beyond the paid media invested