Assistant Manager - Marketing | Real Estate | Shared Services

Job Requisition ID: 164243 

Established in the 1930s as a trading business, Al-Futtaim Group today is one of the most diversified and progressive, privately held regional businesses headquartered in Dubai, United A”rab Emirates. Structured into five operating divisions; automotive, financial services, real estate, retail and healthcare; employing more than 35,000 employees across more than 20 countries in the Middle East, Asia and Africa, Al-Futtaim Group partners with over 200 of the world's most admired and innovative brands. Al-Futtaim Group’s entrepreneurship and relentless customer focus enables the organisation to continue to grow and expand; responding to the changing needs of our customers within the societies in which we operate. 

By upholding our values of respect, excellence, collaboration and integrity; Al-Futtaim Group continues to enrich the lives and aspirations of our customers each and every day.

Overview of the role:

Responsible for managing all aspects of the Cairo Festival City Mall brand and communications. The role includes marketing, advertising, and promotional activities for the mall property throughout the year. Takes steps to measure, enhance, and enrich the mall customer experience through various goals and objectives.

What you will do:

• Manage the relationship with all creative agencies and ensure briefs are in line with the brand manifesto.
• Ensure brand guidelines are implemented on all touchpoints.
• Oversees all content and imagery with creative agency.
• Process management for website completion and delivery together with Digital Manager.
• Manage relationships with media agencies.
• Develop and maintain media and tourism strategy together with comm & PR Manager.
• Execute all mall campaigns and promotions. 
• Setting campaign KPIs, ensuring results meet objectives and justifies budget allocation.
• Follow up on marketing financial statements together with finance to ensure outstanding elements are addressed. 
• Work with the Communication Manager on annual budgets related to brand, communications, and PR while simultaneously managing monthly spending.
• Prepare business case proposals together with the senior marketing manager. 
• Ensuring all documentation is carried out across the team in line with processes set by Procurement, Finance, and Audit.
• Conduct research to identify customer insights, media best practices, spend analysis, and market trends together with partners and relevant media and PR agencies.

Required Skills to be successful:

Diploma in Marketing with 5-7 years in a well-established company, Mall or Retail background

What equips you for the role:

• Bachelor’s degree in any related field.
• Good knowledge of local marketing in terms of trends/events/festivals/suppliers and agencies

About Al-Futtaim Group Real Estate
The real estate development and operations arm of Al-Futtaim, Al-Futtaim Group Real Estate is responsible for a multi-billion-dollar portfolio across MENA. With high-quality residential, business, retail, tourism, educational and healthcare developments, the master developer caters to the diverse needs of cities and communities in the region. From origination, conception, development, sales, procurement and construction of mega-projects and the leasing, operation and management of these projects after completion, Al-Futtaim Group Real Estate (AFGRE) has been developing and managing owned landbanks, unlocking the economic potential of the region and contributing to future development for more than 40 years.  Our focus is to enable and invest in meaningful relationships to make our properties the best places to live and work, build additional products and services and enable partnerships to create true value to our customers throughout their entire experience with us.
AFGRE is responsible for master planning of all projects in its portfolio, including two large scale mixed use destinations: Dubai Festival City and Cairo Festival City.