Position Title: Area Relations Manager
Location: DMV Area
Department: Operations
Reports To: General Manager
FLSA Status: Salaried, exempt
About Sola Salons:
Sola Salons is a wholly owned subsidiary of Radiance Holdings, LLC. It is the nation’s largest and fastest-growing salon studios franchise and was established in 2004 with the opening of the first-of-its-kind location right here in Denver. Now, with 720+ locations in the US and Canada, we provide 20,000+ salon professionals with premium, fully equipped salon spaces in which they own and operate individual boutique salons alongside the support and tools they need to succeed.
Our innovative salon concept empowers experienced hairdressers, estheticians, nail techs, massage therapists, and other like-minded beauty professionals to elevate their careers quickly and easily. We provide each stylist with high-end studio space and the basic tools they need to find success as a business owner and entrepreneur.
In the role of ARM, you are responsible for achieving revenue goals through lead generation, conversion, and retention activities that include developing and maintaining relationships within the community in each of your Sola Salons locations. By partnering with the General Manager, Regional Manager and Directors you will cultivate a deep knowledge of the customer and the local market. As the ARM, you will join our Corporate Operations team to ensure the success and growth of our Northern and Central Virginia markets, specifically Arlington, Alexandria, Fairfax and Loudoun Counties.
The ARM is a front-line position which directly addresses the needs of our professionals and is responsible for executing our Sola programs and initiatives in the market. We are a service business in which we enable professionals to grow successful businesses. Sola’s success is based on marketing and recruiting the best professionals in the market and working with them to stay with us long-term. The Sola Manager is directly responsible for delivering a high level of support and service to our professionals and their clients so they can each achieve their success as they define it.
This is full-time position with some nights and weekends required . Our beauty professionals have 24/7 access to the salon, so it is sometimes necessary to work before or after usual business hours to accommodate their schedules. The right person for this position is passionate about supporting other’s success, has a proven ability to communicate, is organized and detail oriented, and can assist in developing effective systems and executing processes.
Primary Responsibilities:
Sales
Manage all aspects of lead generation in the CRM tool. This includes generation of new lead, cultivation of existing leads, pre/post tour follow-up, reengagement strategies of cold leads and overall fostering and maintenance of the CRM tool. Respond to all leads with timely follow-up and ensure the CRM tool and systems are up to date and well maintained Generate Leads and Prospects: Identify and cultivate potential clients for salon suites through various channels, including networking events, social media, and industry referrals. Conduct Sales Presentations: Provide detailed presentations and tours of salon suite facilities to prospective clients, showcasing features, benefits, and value propositions. Develop and Maintain Relationships: Build and maintain strong relationships with existing and potential clients, ensuring high levels of satisfaction and fostering long-term partnerships. Understand Client Needs: Assess clients’ requirements and preferences to recommend suitable salon suite options and customize solutions to meet their specific needs. Negotiate and Close Sales: Lead negotiations and finalize lease agreements, ensuring mutually beneficial terms and conditions for both the client and the company. Track and Report Sales Activities: Maintain accurate records of sales activities, client interactions, and transaction progress using CRM tools and generate regular reports for management review. Stay Informed on Market Trends: Keep abreast of industry trends, competitor activities, and market conditions to effectively position and promote salon suites. Provide Exceptional Customer Service: Offer post-sale support and address any client concerns or issues promptly to ensure a smooth and satisfactory leasing experience. Collaborate with Marketing: Work closely with the marketing team to develop promotional strategies, campaigns, and materials that drive interest and attract potential clients. Achieve Sales Targets: Meet or exceed sales goals and performance metrics set by management, demonstrating a strong ability to close deals and contribute to overall business growth. Make outbound sales calls to leads, with the intention of scheduling a tour with the driver being to move the sales process forward and ultimately renting of the studio. Support the General Manager and Directors in ensuring that the community, including all available studios, common areas and grounds are staged, marketable and aligned with company Brand Standards. May perform other duties as needed and/or assigned.
Stylist Relations and Community Support
Negotiate and maintain current rental agreements and renewals. Support the rent collection and accounting dept. in weekly rent collection, payment plan follow-up, following up with delinquencies, and aids with eviction notice deliveries & procedures. Upholds and executes NSF policies and processes with the Sola professionals. Conduct orientations of the studio and facilities, onboarding and offboarding in accordance with our policies and process with Sola Professionals. Identify and resolve tenant issues quickly, efficiently, and in accordance with our Company values. Send out relevant and timely communications using company specific tools for updates and notices. Utilize company resources to train new beauty professionals on the Sola Differentiators from our competition. Timely follow-up with any and all maintenance requests, to ensure satisfaction and overall completion is achieved. Works with General Manager on monthly/quarterly ‘Show the Love’ events within the location, to support and celebrate Sola professionals for their milestones. Treat Sola professionals with dignity, empathy, and respect.
Facilities Management
Ensure the salons maintain a clean and high-end appeal to Sola professionals and clients on a routine basis. Coordinates monthly/quarterly walk-thru’s with cleaning companies to reset expectations and obtain quotes for specialty cleaning needs. Communicate regularly to schedule maintenance and repairs with our Facilities Manager, painter, HVAC tech, low voltage techs and other contractors. Conduct regular inspections of property to ensure it is up to our Company standards and is in good working order.
Quickly resolve emergency maintenance issues through contacting of local Facilities Manager and working with GM on after hours/emergency requests.
This will require some evenings and weekends to be on call to help facilitate.
Resolve minor technology issues for various systems within the salons.
Culture
Enhance Team Engagement: Foster a sense of community by organizing community-building activities, workshops, and regular events that encourage collaboration, communication, and mutual support among salon employees. Facilitate Open Communication: Establish and maintain channels for feedback and open dialogue between salon staff and management, addressing concerns promptly and effectively to maintain a healthy work environment. Recognize and Reward Achievements: Implement recognition programs to celebrate individual and team accomplishments, motivating employees and reinforcing positive behaviors and contributions. * Understanding that business
