The Digital Marketing Track

The Digital Marketing Track

About This Course

Learn how to implement a successful online marketing strategy, by learning about every important marketing channel. Understand the advantages of each channel, and how you can use them to achieve your marketing and business goals.

Career Advancement Areas

With so many online marketing channels currently available, it's difficult to figure out a smart strategy relevant to your particular business. By taking this class, you'll be able to understand how all of the different marketing channels work together, and how you can take advantage of each of them regardless of your budget.
Marketing has already gone Digital. If you aren't keeping up with the trends, you'll be left behind. This condensed crash-course is your guide to keep up with the latest Digital Marketing skills you need to know in 2017, with practical exercises and local/international best practices.

What You Will Learn

  • Push Marketing: Display- GDN (Google Display Network), Facebook, LinkedIn Ads
  • Pull Marketing: SEM- PPC, Adwords, setting up your first campaign, Adgroups and Keywords.
  • Long term marketing: SEO (Technical & Content), Organic Social Media (Automation, Growth Hacking & Content)
  • Customer Retention: CRM, Newsletter, Segmentation and Automation.
  • Optimizing the funnel: Making smart changes to your site. How to setup Retargeting (Facebook and Google).
  • Learn to Track Everything Using Google Analytics: Tag all of your URL’s with UTM parameters. using events and Goals to track conversions, and learn where to put your marketing focus.

Instructions

Prerequisites
None
Duration
7 days
Who Should Register?
  • Anyone interested in Digital Marketing

Overview

Astrolabs
Course Type:
Certified Training Course
Study Mode:
Classroom
Location:
AstroLabs, Dubai
Fees:
7,700 AED
Certification:
KHDA | AstroLabs | Google Adwords & Analytics
Date:
14/04/17


Your information is 100% Secure and will be delivered directly to the school.