Marketing Management

Marketing Management

About This Course

Marketing is the core of an operating business. It is an organizational philosophy and a set of guiding principles for interfacing with customers, competitors, collaborators, and the environment. Marketing entails planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services. It starts with identifying and measuring consumers' needs and wants, assessing the competitive environment, selecting the most appropriate customer targets and developing marketing strategy and implementation program for an offering that satisfies consumers' needs better than the competition. Marketing is the art and science of creating customer value and market place exchanges that benefit the organization and its stakeholders

Career Advancement Areas

1. Assess market opportunities by analysing customers, competitors, collaborators, context, and the strengths and weaknesses of a company.

2. Develop effective marketing strategies to achieve organizational objectives.


3. Design a strategy implementation program to maximize its chance of success.

4.Communicate and defend your recommendations and critically examine and build upon the recommendations of your classmates both quantitatively and qualitatively

What You Will Learn

  • Introduction to marketing management
  • Elements of marketing strategy and planning
  • Customer relationship management & marketing information management
  • Decision making processes in B2C and B2B contexts
  • Segmentation, Targeting, Positioning
  • Product strategy and brand management
  • New product development
  • Managing pricing decisions
  • Managing marketing channels and supply chain
  • Integrated Marketing Communications
  • Metrics for measuring marketing performance

Instructions

Prerequisites
None
Duration
25 Hours
Who Should Register?
  • Anyone interested in Marketing Management

Overview

Emirates Education Center
Course Type:
Training Course
Study Mode:
Classroom
Location:
Emirates Education Center, Dubai
Fees:
2,000 AED
Certification:
Marketing Management
Date:
30/04/17


Your information is 100% Secure and will be delivered directly to the school.