About

Sela is a leading events management company based in Saudi Arabia and operating worldwide.

We started as the first official athlete representation company in the region and have since branched out to curate the biggest events in sports, entertainment, and culture.

We operate more than 5000 days of events each year

Our expertise has brought spectacular events to over 28 countries since our inception over 25 years ago. In 2019 alone, more than 15 million attendees experienced a Sela managed event, making Sela one of the largest event ticket sellers in the region.

We’re always expanding our services and pushing creative boundaries to bring the best of entertainment to the region.