About

SAB was established in 1990, in the Kingdom of Saudi Arabia (KSA), by Sheikh Salah al Belawi, as a trading company. The scope of operations was soon extended to include various aspects of real estate, and thereafter, in forming regional partnerships with international firms like Alcatel and Logica.

These regional representations include the launch of several pioneering products and technologies which were introduced for the first time in the country, exclusively under the mantle of SAB.

In the last 18 years, its operations and activities have grown manifold to encompass diverse interests, and SAB is now hailed as a well established and highly reputed business group, controlling over US$3.5 billion in assets.

SAB’s businesses encompass a significant number of mutually complementing requirements in the Information Communications and Technology (ICT) sector. This is strongly augmented with a strong retail and lifestyle presence across the region, especially through the consumer brand Lingo.

SAB Group of Companies are: SAB Capital, SAB Media, Tehno Wireless, TNT, Viszo, Lingo, and FMC (Facilties Management Company)

Over the years, the group has also formed important partnerships with highly regarded international organisations, brands, and business concepts, who are market leaders in IT, media and retail. These partnerships augment and propel the respective businesses towards greater achievements.

SAB’s activities are spread across the globe. The group has its headquarters in Jeddah, KSA; regional offices in Dubai, Cairo, London, Hong Kong and New York; and branch offices spread across the Middle East.