About

Turning items into expressions

Our story began with one simple yet profound insight: Gift items are an organization’s most endearing method of conversation. Each item not only speaks to an entity’s generosity and good will, but also to its entire character as a living brand and a potential partner. So in 1975, we decided to bring this ‘corporate conversation’ to the UAE by opening in Abu Dhabi the first company specialized in gift items within the GCC and Middle East regions – PREST, Public Relations Establishment.

We began producing and distributing selections of standard gift items. Since then, we made it a personal mission to continuously enhance our offerings to bring our clients extensive product line-ups at extremely competitive rates and exceptional quality.

Now, almost 36 years later, we have grown into one of the nation’s most reputed names in the industry. Our offerings have evolved to include everything from office essentials and electronics to ready-made and customized specialty items.

Anticipating the market’s need for luxury-driven gift products, we also launched Vittorio Vercelli – a specialized manufacturer of high caliber luxury items – and have made it our specialty. Vittorio Vercelli features the finest Italian leathers, precision Swiss watches, high-end German pens and a whole line-up of status items. Founded on an international partnership, Vittorio Vercelli offers clients a superb collection of distinguished lifestyle items that boast inspired design and impeccable craftsmanship – the perfect expression of quality and class. ...Show less