About

THE START

Petra Trading & Investment Company was established in 1980. At the outset the vision was to build its core competency around the FMCG business, with an eye on developing a world-class product distribution network in Jordan. Over the next three decades Petra leveraged the power of innovative thinking, long standing expertise, and best in class sales and marketing strategies to accelerate growth.

ROBUST GROWTH

In 1989, Petra entered the highly competitive snacks business with the promise of delivering superior quality at competitive prices. An opportunity to apply Petra’s DNA to the snacks business across Jordan was the deciding factor for Petra to this new industry.

Over the next decades Hala Chips brand was introduced to Jordanian consumers and built its equity through innovative products and marketing. Today Hala’s brands are part of the fabric of many Jordanian children lives.

THE NEXT PHASE

In 1999 Procter & Gamble refocused on the Near East region and chose Petra as its sole distributor, this set Petra on a mission to become the most professional and capable FMCG company in Jordan. While Petra is partnering with Procter & Gamble to bring the leading FMCG brands to Jordan. The company employs over 750 professionals, and boasts of Year on Year (YoY) growth of 25% over the last decade. The portfolio of brands distributed by Petra matches its commercial success – serving over 30 unique brands across beauty and grooming, household care, and snacks categories.

Petra Vision:

To improve people’s life through our brands, service & employees.

Petra Mission:

•To achieve market leading share by producing, representing and distributing the finest brands.

•To be the preferred supplier by providing best in class service.

•To be Employer of Choice through our winning culture, professional environment and commitment to development.

For more details please check our website www.petragroup.com.jo

Mission

To our consumers we promise to always represent the finest brands in their categories and to make them available to you when and where you shop for them.

To our customers we promise you the best service from point of order to delivery to after sales.

To our team we promise to train and develop you and give you a work environment which makes you eager to come to work everyday.

Vision

To improve people’s life through our brands, services and people. ...Show less