About

Our Mission

To create big ideas that help build tomorrow’s brands by challenging conventions.

Who we are?

JRA embarked on its creative journey in a period when advertising as a business was yet growing in the country. As a full service marketing communications agency, JRA bears an impressive past of giving clients result-oriented strategies and even more, making us an agency of sheer commitment to making brands travel seamlessly in highly competitive markets.

What we do?

The agency works on a road-map method to take brands through ideal routes taking them form where they are to where they want to be. A simple set of highly yet comprehensive questions that articulate the complete brand picture.

• Question 1: WHAT DOES THE BRAND OFFER?

• Question 2: HOW IS THE BRAND PERCEIVED?

• Question 3: HOW DOES THE BRAND WANT TO BE PERCEIVED?

• Question 4: WHAT CHANNELS ARE USED TO GET THERE?

‘The Brand Factory’

The ‘Brand Factory’ is a highly flexible and strategic approach incorporating the overall communications objectives of the client. It takes the product/service through streamlined degrees of brand development which involves:

1) Objectives

2) Planning

3) Process

4) Product

5) Delivery

Each of these broad stages involves comprehensive sub-processes that complete building an environment conducive to nurturing products/services to enduring brands. The Brand Factory tool has been initiated by JRA to integrate a highly standardized approach, which can be adapted to brands at different levels of their products life cycles from a stage demanding awareness to rebranding the product/service offering.

JRA Team

It’s about a team that invents. No we’re not scientists. We’re sheer communication & ideation experts from the advertising fraternity. Coming from across the world, our creative pool is symbolic of a perfect congruence between varied advertising cultures; treating clients to nothing but brand excellence. ...Show less