About

Fashion is a form of self-expression allowing woman to differentiate themselves. A Ladies boutique that will hold high-end designs for the elite VIPs of the country as well as women that seek to be very unique. A boutique that will produce exclusive designs starting from Abayas, Moroccan Dresses and many other types of ladies apparel as well as shoes, bags and accessories, all designed and manufactured by our company.

We shall be a place that will study the changes in fashion and work through those trends and give the best in the market locally and internationally. The vision that lead to propose such an idea was one that intends to make a very bold mark in the market, as we tend to tackle all the niches with in the market in our current day by giving women what they like not only that but help them explain these visions they have of a dream outfit and carefully customize it with them. The boutique will also have a collection at the beginning of every season and mid-season, always on the go of interpreting new design trends into our collections.

Digging deep into the very famous fashion houses and accomplishing what’s new. Making a statement of our own into the market. Changing the whole generation’s view of what these traditional Abayas can be forming them into a modern yet sophisticated type of clothing for our women, in addition to offering modern clothing and accessories.

Each Piece that shall be designed will be carefully crafted and tailored to reach the highest and most luxurious of standards, making the woman wearing the piece feel like a queen, therefore adding a layer of skilled craftsmanship to the construction of each piece made.

Mission

To give a new modern feel to the future of fashion within the area of abayas, as well as creating fashion lines that will be pieces of art carefully chosen and tailored into perfection, making the owner feel as a carrier of a very precious unique piece that she only owns and stands out.

Reaching to a point where people point out to our designs knowing how unique they are.

Vision

To accomplish a very big type of customer satisfaction and cover all the different types of ages of ladies seeking such a type of apparel. In addition to introducing these types of Traditional Dresses into the European and American markets.

To be a globally established Fashion brand known for unique beautiful pieces made with care that share a story with their owner. ...Show less