About

General Trading Company (GTC) is among Saudi Arabia's largest importers and distributors of consumer products, representing major international principals including Nestlé, Colgate-Palmolive, Kraft Foods, Nabisco and Energizer. Founded in 1954, GTC is one of The Olayan Group’s oldest and largest companies. It markets hundreds of branded product lines, including dry and frozen packaged goods, toiletries, photographic equipment, consumer batteries and confections. GTC serves all main regions of the Kingdom from its branches in Al-Khobar, Riyadh and Jeddah. In response to more discriminating consumer tastes and increased competition in the region, GTC has redoubled its marketing efforts. Product managers, recruited from some of the world’s leading branded-goods companies, and a team of trained merchandisers give agencies full product support. With the growth of Western-style supermarkets and convenience stores in Saudi Arabia, GTC has extended its distribution network, and the company continues its exploration of new ways to serve towns and villages away from major metropolitan areas. In all its activities, GTC remains at the forefront of Saudi consumer products distribution. ...Show less