About

Enhance is the leading provider of Brand Distribution and Retail Management Solutions in Oman with expanding management responsibilities in other GCC Markets.

In Oman, Enhance Brand Solutions provides Distribution and Sales Management Solutions for global, international and regional Business Partners such as Reckitt Benckiser, Kellogg’s, Colgate Palmolive, California Garden, British American Tobacco, Nawras and many others. Retail Solutions serves hotels and ships through our Food Service Division. Enhance also manages the majority of Omanoil forecourt convenience stores with over 50 shops.

In November 2010 Enhance completed the acquisition of the majority shareholding in Fairtrade LLC making Enhance the largest FMCG distributor in Oman. Fairtrade hold within its portfolio the distribution of Kraft, Towell Unilever products, NAPCO and is a leading supplier of commodities across the Sultanate.

Enhance successfully manages the Sultan brand across the region and provides brand partnership services to business partners seeking to enter the GCC markets. Enhance also manages the W. J. Towell Group distribution business in the U.A.E as Enhance UAE and the Al Bustan Al Khaleeji Business in Kuwait.

The company manages 50+ Omanoil Ahlain conveniece shops in Oman on behalf of Omanoil which will continue to increase through 2011. Enhance also owns the O-Mart brand, a non-forecourt convenience store brand operating from a number of locations

Enhance provides Management resources and support, managing the Enhance UAE distribution business, Al Bustan Al Khaleeji in Kuwait and for Athaibah Foods Company which has the Franchise rights to manage the Dunkin'''''''''''''''' Donuts brand in Oman. The Company as the major shareholder will also be providing extensive support to Fairtrade LLC and works with management of Al Marsa Fisheries. ...Show less