It all began in a small workshop in the center of Cairo, Egypt in 1961
where Amin Salem Helal produced handmade whisk brooms. Like all
businesses at that time in Egypt, he sold his brooms to local companies as well
as government organizations. Through the years, he became one of the most
recognized and respected names in the local trading community of handmade
whisk brooms. At the end of the sixties, Mr. Amin entered another market and
started exporting his brooms to Saudi Arabia.
In 1973, Mr. Amin’s eldest son, Salem, who was 12 years old at the time,
began working with his father in the workshop after school. He learned the art of
the business and gained a vast experience and knowledge. Then a
breakthrough occurred in 1979 when Mr. Salem decided to import brushes from
Italy and started selling them in the Egyptian local market. Two years later, Mr.
Salem and his father set up the first factory for manufacturing brooms. Then,
with Mr. Salem at the helm, they set up a larger factory in 1986. Mr. Salem had
great insight and knowledge of the Egyptian market and in 1993 he established
the now renowned Egyptian brand which is El Helal & Golden Star Group.
In 2010, Mr. Salem’s children, Ms. Yomna Helal and Mr. Ahmed Helal,
began working in the company alongside their father. Like their father, they want
to expand the company and to carry on their father’s vision as well as
combining their own visions to his. They are determined to propel the company
into the future for the next generations to come.
Since its inception, the company grew into an assembly of factories that
produce a wide range of household products including plastic chairs and tables,
cleaning articles, detergents, plastic plant pots, aluminum pots, nonstick
cookware, and other household products.