Question: Recruiting top talent has always been a challenge in my company. But with the emergence of new social recruiting tactics, we’re turning to online communities and platforms to source candidates faster and easier. But despite all our efforts, our social recruiting strategy is still not working as we’d like it to. Where have we gone wrong, and how can we make social recruiting work for us? Thanks! Hussain S.
Answer: Hi, Hussain. These days,
social recruiting is the new norm. In fact, it’s more important now than ever to have a great presence online and use online platforms for recruitment purposes. Bayt.com’s own
Specialties platform has helped thousands of employers tap into the huge talent base who engage in daily professional conversations in their fields of expertise. According to the Bayt.com ‘
Social Recruiting in the Middle East and North Africa’ poll, October 2014, 26% of employers in the region hire socially because they get better quality candidates. Today, job seekers are searching for vacancies on the internet, giving you the opportunity to attract top talent quickly and efficiently. But is your social recruiting strategy failing to produce the results you want?
Here are four reasons why your social recruiting isn’t working and how you can get it right:
1. You don’t have a customized company profile
In addition to having elaborate, well-thought-of social media profiles, you need to create a company profile on a leading job site. In matter of fact, 80% of professionals in the Middle East and North Africa (MENA) region check a company’s online profile before applying to its advertised jobs, according to the Bayt.com ‘
Social Recruiting in the Middle East and North Africa’ poll. One of the easiest ways to create a customized company profile is on Bayt.com. Bayt.com’s
Premium Company Profiles are a great employer branding tool; they help you showcase your job vacancies, latest company updates, corporate culture, contact details, and much more.
2. You are not engaging with job seekers online
It’s important to reply to your online fans and followers quickly and diligently. Never ignore or delete their comments. You can also ask for their opinion or feedback. In fact, the Bayt.com ‘
Social Recruiting in the Middle East and North Africa’ poll has revealed that 55% of professionals feel they are more likely to be hired if they are active online. A great way to engage with job seekers is through Bayt.com
Specialties. Specialties is an online platform where professionals from various fields come together to ask and answer questions related to their work and areas of expertise. This way, you can discover who the best talents are in a given field just by looking at their Bayt.com profiles and online discussions on Specialties.
3. You are not advertising your job vacancies on social platforms
This is pretty straightforward. You simply need to share your job vacancies on well-known social media platforms. According to the Bayt.com ‘
Social Recruiting in the Middle East and North Africa’ poll, 86% of professionals are interested in seeing job postings shared on social media. Sadly, companies often forget that social media is a two-way street. They post content without really thinking about who’s on the receiving end, or how they’ll react. Don’t just use social media to advertise; use it to communicate. Pay attention to people who interact with your posts or follow your accounts. Respond to questions and comments. Start conversations. And, whatever you do, make sure that the content you share is always interesting and truly reflective of your brand.
4. You are not maintaining a good online reputation
One of the biggest benefits of the web is that it allows you to create profiles on different platforms that all reflect your company’s unique brand and message. And a cohesive brand is especially important when you’re reaching out to and trying to attract top talent. The simplest thing to do in order to figure out your online reputation is to Google your company’s name. Are the top 10 or 20 results positive? Are there bad customer reviews? 22% of professionals combine job-search activities with company research, as stated in the Bayt.com ‘
Social Recruiting in the Middle East and North Africa’ poll, so use your brand to inform every interaction you have online. Prospective employees should be able to look at any one of your profiles and get a good feel for what your company is about.
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