Levant,28 May2018: The Bayt.com ‘Middle East and North Africa Hiring Practices’ survey, conducted amongst recruiters and employed professionals in the MENA, revealed a variety of insights about the evolving hiring landscape and how recruitment practices have changed in the digital era. According to the survey, online job sites emerged as the most common resource used for recruiting candidates for both managerial and non-managerial positions in organizations across the Levant. In fact, more than four in five Levant recruiters agree that online recruitment has facilitated the hiring process at their companies.
The survey, administered by Bayt.com, the Middle East’s #1 job site, and YouGov, a global pioneer in online market research, aims to gather opinions on the hiring trends and practices in the MENA region to help employers and jobseekers better understand today’s hiring mechanisms and strategies, measure preferences, and identify trends in hiring and job hunting.
Recruitment in the Internet Era
Survey results indicated growing trends in online resource usage for recruiters across the MENA. According to the survey, respondents in the Levant consider online job sites (42%) to be the most effective source of recruitment for managerial roles across the region, followed by their own company websites (33%) and employee referrals (30%). For non-managerial roles, employee referrals (40%) emerged as the most popular, followed by company websites (38%) and online job sites (37%). In addition to that, applicant tracking systems are used by around a fifth of Levant employers for both managerial (14%) and non-managerial (19%) positions.
More than four in five (85%) respondents in the Levant agree that online recruitment has facilitated the hiring process for managerial employees, including two in five (38%) who believe it has ‘greatly’ facilitated the hiring process. The same can be said for non-managerial employees (83%), with over a third (36%) of respondents claiming it has ‘greatly’ facilitated the hiring process.
“With over10,000 jobs available on Bayt.com on any given day, it comes as no surprise that the top method for recruiting candidates in the MENA is job sites,” said Suhail Masri, Vice President Employer Solutions, Bayt.com. “At Bayt.com, we have been working with organizations in the MENA large and small for almost20 years, helping them recruit top talent. We have been listening to client feedback and improving our offering to improve recruitment efficiency. For example, many employers complement their Bayt.com CV Search tool with employment tests that verify the candidates’ skills. Likewise, online job sites have evidently helped prepare jobseekers to better execute the job hunt. In line with this, we at Bayt.com work with over32,000,000 job seekers and40,000 companies using advanced hiring technology to make the process smoother, less time consuming, and much more rewarding.”
The Job Interview
For managerial and non-managerial candidates in the Levant, interviews (72% and78% respectively) are considered to be the most popular method in the hiring process, followed by academic certificates (47% and40%), background screening (53% and46%) pre-employment tests (47% and43%) and second interviews (35% and33%).
For just over three quarters of Levant companies, a typical job interview for both managerial candidates and non-managerial candidates (both77%) lasts up to30 minutes; and at a large majority of MENA organizations, potential candidates for both managerial roles and non-managerial roles (both79%) will be interviewed by two or three different people throughout the hiring process.
The survey found that first impressions make a sizable difference in a job interview across the region. In the Levant, almost half of respondents believe that first impressions matter ‘greatly’ in a job interview for both managerial (44%) and non-managerial (43%) candidates, two in five (37% and36%) said it matters ‘moderately’, while around one in five (19% and21%) think that first impressions don’t matter very much.
The Hiring Decision
After interviews have been conducted, almost all surveyed Levant recruiters claim their companies need less than four weeks to make the hiring decision for both managerial (96%) and non-managerial (95%) roles – and over three in5 (69% and63% respectively) need less than two weeks. Additionally, more than four in five Levant respondents claim that the hiring process for both managerial employees (84%) and non-managerial employees (85%) can last up to two months at their company, while nearly half (48% and44 %) claim that it typically lasts less than one month.
According to the survey, the most popular way to inform a candidate that they have been selected for either a managerial position (79%) or a non-managerial position (75%) in the Levant is via phone call, while email (46% and35%) and phone call (38% and50%) are the most common ways to inform a candidate if they have not been selected for the job.
In terms of improving the recruitment process in the Levant, respondents looking for managerial candidates most commonly believe they would need added help from specialists for interviewing talent face-to-face (34%), comparing and benchmarking salaries (33%), and sourcing top talent CVs/profiles (30%). For non-managerial candidates, respondents most commonly believe they would need added help from specialists for interviewing talent face-to-face (41%), screening and filtering CVs/profiles (33%), and comparing and benchmarking salaries (30%).
The Jobseeker Perspective
The survey also gauged insights on the hiring process from the jobseeker perspective. It found that currently employed professionals in the Levant were keen on using digital tools to find employment, as nearly two thirds (62%) of respondents created online CVs/public profiles on top job sites during their most recent job hunt, two in five (37%) used a cover letter and one quarter (23%) used a professional CV writing service.
As for the journey from recruitment to hiring, three in five (61%) Levant respondents had up to three different interviews before finding their current job and35% had four or more interviews.
More than half (54%) of Levant respondents found their current job within three months, including a quarter (26%) who found their job in less than one month. Two in five (38%) found their current job after more than three months of searching.
“The hiring practices survey is an important depiction of the region’s current techniques and tools that are used to facilitate hiring,” said, Nehal Jibouri, Head of Custom Research MENA, , YouGov. “With a comprehensive overview of the hiring process, companies can better understand what works and how the process can be improved. Likewise job seekers can gain a comprehension of what their job hunt journey could look like and what tools are available for them.”
Data for the2018 Middle East and North Africa Hiring Practices survey was collected online from14 March2018 to26 April2018. Results are based on a sample of2,491 respondents from the following countries: UAE, KSA, Kuwait, Oman, Qatar, Bahrain, Lebanon, Jordan, Iraq, Palestine, Syria, Egypt, Morocco, Algeria, Tunisia, Libya, Sudan, and Pakistan.