The Entrepreneurship in the Middle East and North Africa survey, conducted recently by Bayt.com, the Middle East's #1 job site, and market research agency YouGov, has found that more than3 in5 MENA professionals prefer to be self-employed/have their own business if given the choice.
The survey found that even among those who are employed,58% are currently thinking of starting their own business,22% of respondents have tried to start their own business in the past, while only11% never thought of starting their own business.
Personal fulfillment (53%) and freedom to choose work-life balance (44%) emerge as the top reasons for preferring to be self-employed. This is followed by the high monetary gains (41%) and ability to give back to the community (40%).
Those who have already started their business seem to have similar reasoning. When asked about the reasons MENA professionals have for starting their own business, the top three answers were: ‘wanted more income’ (37%), ‘greater independence in what I want to achieve’ (32%), and ‘wanted to do what I love’ (24%).
On the other hand,29% claimed they would prefer to seek employment in a company. The main reasons for their preference are: having regular income (42%), learning new skills (40%) and stability of employment/ job security (36%).
Ola Haddad, Director of Human Resources at Bayt.com said: Despite last year’s challenges, it's inspiring to see MENA entrepreneurs determined to work their way back to recovery and success. At the heart of entrepreneurism is the ability to adapt and move forward. Our new survey shows that budding entrepreneurs, small companies and startups are demonstrating perseverance and resiliency as they plan for today and for their future."
MENA Entrepreneurial Ecosystem
Entrepreneurship continues to be a growing trend in MENA. Despite the given challenges of setting up a business, our research indicates that entrepreneurship has become more popular than ever before. Many entrepreneurs are looking to grow their startups and establish business.
Over a third (38%) of respondents have personal ambitions to grow their business further in their country of residence, followed by27% who aim to become a major international group and19% who aim to become an important regional player. In fact, with growth in mind,68% of the respondents are planning to hire for their business in the next year.
Out of those who are self-employed in the MENA region,65% took the first step to establish their business in the last5 years.50% of respondents mentioned that starting a business can be done any time while27% consider the best time to be mid-career.
When it comes to the current stage of their business,33% of the self-employed are at the startup stage of the business, while26% claim that their business is established but not performing well. On the other hand,21% say their business is well established and performing well.
The top concern of respondents while setting up their own business, would be procuring finances to start (64%), the uncertainty of profit/ income (35%) and hiring the wrong people (32%).
The most appealing industries for entrepreneurship are considered to be IT/ Internet/ E-commerce (11%), followed by Real Estate/ Property Development (10%), Commerce/ Trade/ Retail (9%), and Consumer Goods/ FMCG (8%).
Mentoring and Support
The survey shows even greater benefits of entrepreneurship for societies and the economy. The perceived image of entrepreneurs in the region is very positive – MENA respondents perceive entrepreneurs to be opportunity-driven (85%) and they help in creating new jobs (82%).
The best pieces of advice offered to budding entrepreneurs by respondents in the MENA region is to not be afraid of failure (44%). Over a quarter of respondents believe that innovation is the key to success as an entrepreneur (28%), followed by employing the right people (24%) and access to funding (21%).
Zafar Shah, Research Director at YouGov said: “Positive business sentiment is common across MENA countries and sectors, while entrepreneurs continue to anticipate healthy growth. The results of our survey with Bayt.com show that last year’s challenges may lead to a new wave of entrepreneurs and small businesses and it's that spirit of innovation that can help strengthen economies and facilitate recovery.”
Data for the Entrepreneurship in the Middle East and North Africa survey was collected online from22nd September to17th October2021. Results are based on a sample of3,613 respondents from the following countries: UAE, KSA, Kuwait, Oman, Qatar, Bahrain, Lebanon, Jordan, Palestine, Iraq, Syria, Egypt, Morocco, Algeria, Tunisia, and Sudan among others.