Take a walk down memory lane, back to when you applied for your first job. If the Internet was your key source for seeking opportunities, queries like “best companies in x industry” likely littered your search.
What do you think you were looking for when performing such searches? That’s right, a company with a stellar reputation — a ‘brand’, if you will. Well, the job seekers of today are no different.
The majority of them prioritize all the same aspects and values in a company you did back in the day. However, there is one small difference. All the information they need to decide whether they desire a position in a company is, quite literally, at their fingertips!
With how competitive and, more importantly, candidate-driven the professional space is now, cultivating a formidable employer brand is non-negotiable. Bayt.com, the Middle East’s #1 job site, can help you do just that!
Word of mouth goes a long way, and the professional world is not exempt. Granted, nowadays, the “word” is more likely to be typed up in the form of online reviews. However, the stigma of even one bad review can follow your company around for a long time.
That’s where employer branding comes into play! Essentially, employer branding creates and maintains a positive dialogue around your company, both internally and externally. So, let’s talk about how for a second.
Companies that give off a poor first impression are highly unlikely to attract the right talent. You can create a unique brand through Bayt.com’s Premium Company Profiles to draw in top talent through the pull effect. No more sifting through piles of CVs of applicants who just don’t fit the bill!
Employer branding can also cause a sharp decline in long-term hiring costs. Having a powerful public image, you won’t have to go out of your way to reach candidates. Instead, they’ll come to you of their own accord! This is the push effect that helps you hire on a budget.
Remember, already existing employees want to be proud to bear the brand of your company too! Here’s where great employer branding helps, potentially boosting your retention rate and maintaining momentum. It is a two-way street — your employees get the validation of working at a sought-after company, and you enjoy increased productivity!
Let’s be honest — you probably started out idolizing the Apples and the Googles of the professional space.
For that reason, small and medium enterprises (SMEs) need to work a tad extra to cultivate a competitive employer brand. After all, many do not even have a dedicated recruiter onboard for seeking out fresh talent.
Remember, remuneration may be vital, but it’s no longer the sole factor determining whether a candidate joins your company. Instead, candidates expect the works — a healthy workspace, a booming organizational culture, and a rewards program to boot!
So, to find favor with your employer brand as an SME, contemplate what professionals want. Then, cater to it! A spotless reputation and hard-to-resist value proposition, and candidates will willingly turn down power players to dedicate their efforts to you!
The information presented above may be a lot to take in at first. Perhaps, you’re bamboozled about the many steps wondering which one takes precedence. To help you utilize our employer branding platform, we’ve compiled a list of tips and best practices that you can immediately put to use!
Our employer branding platform can put you on the fast track to acquiring the best talents that fit your brand.
So here are our top tips on getting most of the platform:
Did you know that 75.6% of professionals research a company before applying for a job? You guessed it — online company profiles are a huge part of that research. So, neglecting your online pages is a strict no-no!
Simplify the process of marketing your company with Bayt.com Premium Company Profile! With this profile, you’ll be able to give frequent updates on important news and announcements. Also, you’ll be able to post pictures of any recent company activities.
What better way could there be to give professionals a peep at who you are as a company!
Around 84.5% of professionals consider engaging with potential job seekers on social platforms crucial to a positive brand image. That involves a variety of social media — not just one or two platforms. So, give the people what they want!
Engage consistently with job seekers and try not to turn every interaction into a sales pitch. With Bayt.com Specialties, you can achieve this easily. What’s more, you’ll even be able to gauge exactly what potential applicants have to offer!
In today’s era of the Internet, employers have endless platforms for reaching out to potential talents. So why let any platform go untried? Only when you give each of them a shot will you know which one works best for your business needs!
Then, you can spend more time learning how to use that particular platform to its fullest potential!
Long gone are the days when all candidates wanted to see where the present and expect payouts! While still important, they’ve lost a bit of value, now employees consider perks equally essential.
Employee wellness programs (21.6%), flexible work hours and dress code (18.9%), and frequent fun office activities (11.2%) are the top perks candidates want to see. So, if you have any of them, don’t be shy to let people know!
Several companies are guilty of harming their brand themselves. How? Through practices like these:
And these are just what you see when you peel the first layer of the onion!
Remember, people talk. A few disgruntled employees or ignored applicants may not seem like a big deal to you right now. However, what they say about your brand could cause you to miss out on someone who could potentially be a huge asset!
So, steer clear of any actions along these lines. Not only to maintain a positive brand image but also because you should be respectful to anyone and everyone.
With the competitiveness of today’s market, it is essential to cultivate company attributes that candidates’ desire. Only then will you be able to hire the best of the best.
A few factors top talents tend to lean toward include a positive culture (11.9%), a healthy work environment (11.3%), and sufficient training and learning opportunities (10.7%). So, if you don’t already have these, it’s time to step up!
The demands of today’s candidates may sound like a lot at first, especially if you’re an SME. However, a few simple steps can turn you into the hottest SME on the block in no time! Here’s a look at them:
The professional world is fast accelerating. A new company pops up even before the ink dries on another one’s articles of incorporation! So, with such competitiveness comes the need to put your best foot forward.
Employer branding can be the simplest way to do that. The practice isn’t complex, nor does it need hours of your day, especially if you use Bayt.com’s user-friendly platform.
Simply try out a few tactics and find out what works best for your brand. Then go all out on the chosen ones! When you see your methods working, you’re even more likely to enjoy doing them. Honestly, it’s a win-win!
