Marketing Specialist

About
Launched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology.
Where this role fits in our mission
We’re looking for a star player to join our Marketing department to enable our marketing efforts across the region
What you’ll be working on

Conduct market research to find answers about consumer requirements, habits and trends Brainstorm and develop ideas for creative marketing campaigns Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, influencers partnerships etc.) Liaise with social media influencers to execute promotional campaigns Collaborate with customer experience and other departments to build brand awareness and marketing efforts Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, banners, etc.) Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies Undertake individual tasks of a marketing plan as assigned
Ideal candidate
Proven experience as a marketing specialist or similar role Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methods Demonstrable experience in marketing data analytics and tools Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.) Well-organized and detail-oriented Exceptional communication and writing skills Commercial awareness partnered with a creative mind * BSc/BA in marketing, communications, or equivalent