Job Description
About CaloLaunched in November of 2019, Calo is on a mission to make healthy easy. We’re a team of dedicated people driving this mission by providing better, faster, and cheaper ways to access food through technology. Where this role fits in our mission We’re looking for a star player to join our Marketing department to enable our marketing efforts across the region What you’ll be working on Conduct market research to find answers about consumer requirements, habits and trendsBrainstorm and develop ideas for creative marketing campaignsAssist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, influencers partnerships etc.)Liaise with social media influencers to execute promotional campaignsCollaborate with customer experience and other departments to build brand awareness and marketing effortsPlan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, banners, etc.)Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategiesUndertake individual tasks of a marketing plan as assigned Ideal candidateProven experience as a marketing specialist or similar roleThorough understanding of marketing elements (including traditional and digital marketing such as SEO/Social media etc.) and market research methodsDemonstrable experience in marketing data analytics and toolsSolid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM) and applications (Web analytics, Google Adwords etc.)Well-organized and detail-orientedExceptional communication and writing skillsCommercial awareness partnered with a creative mindBSc/BA in marketing, communications, or equivalent
