Job Description
Marketing Manager - Bahrain
We have been retained by an international client that is looking for an experienced Marketing Manager with a strong focus on F&B marketing. The marketing manager will be responsible fordeveloping and executing marketing strategies to promote food and beverage offerings, increase revenue, and enhance brand awareness, encompassing both traditional and digital channels.The Marketing & Communications Manager is responsible for the development of the marketing strategy, while also overseeing overall management of the department and top-down execution of the strategy.
We are looking for somone with extensive marketing experience, high enery and great personality.
Responsibilities included but not limited to:
- Develop and implement comprehensive F&B marketing plans and campaigns to drive revenue and build brand awareness.
- Oversee the execution of marketing campaigns across various channels, including digital marketing, social media, email, and events.
- Develop engaging and compelling content, including promotional materials, social media posts, and website copy, to attract and retain customers.
- Manage and optimize digital marketing platforms, including social media, email marketing, and website content, to maximize reach and engagement.
- Analyze marketing performance data to identify trends, measure campaign effectiveness, and make data-driven decisions to improve results.
- Collaborate with internal teams, including F&B management, sales, and operations, to ensure alignment and effective execution of marketing initiatives.
- Manage the F&B marketing budget effectively, ensuring that marketing investments generate a strong return.
- Conduct market research to identify target audiences, understand consumer preferences, and identify opportunities for growth.
- Develop and implement public relations strategies to build positive media coverage and enhance brand reputation.
- Oversees management of all media relations with support from the Assistant Marketing Manager.
- Acts as primary point of contact for external clients communicating with the department; attending meetings and controlling processes as appropriate, acts as primary point of contact for leadership to Marcom team communications, assigning projects and overseeing completion by the Marcom Team.
- Oversees operations within the department as HOD, ensures that the Marketing & Communications Plan (Monthly/Yearly) is properly executed based on the monthly Marketing Plan review session.
- Plan and execute F&B events and promotions to drive foot traffic and generate revenue.
Ideal candidate:
- 2-year degree from an accredited university in Marketing, Business Administration, Hotel and Restaurant Management, or related major; in addition to 6 years’ experience in the sales and marketing or related professional area.
- Possesses a ‘business sense’, with revenue knowledge, critical thinking, and the ability to analyze and critique promotions shared by the operations team before executing them within the marketing strategy.
- Skilled at setting goals for personal and group accomplishment; working tenaciously to meet or exceed those goals.
- Ability to identify and understand issues, problems, and opportunities; using effective approaches for choosing a course of action or developing solutions.
- Energetic, proactive, takes calculated risks, and perseveres to attain goals
Salary package: BD1200-1300 + accommodation and transportation allowance.