Performance Marketing Specialist

Yassir is the leading super App in the Maghreb region set to changing the way daily services are provided. It currently operates in 45 cities across Algeria, Morocco and Tunisia with recent expansions into France, Canada and Sub-Saharan Africa. It is backed (~$200M in funding) by VCs from Silicon Valley, Europe and other parts of the world.
We offer on-demand services such as ride-hailing and last-mile delivery. Building on this infrastructure, we are now introducing financial services to help our users pay, save and borrow digitally.
Helping usher the continent into a digital economy era. We’re not just about serving people - we’re about creating a marketplace to bring people what they need while infusing social values.
ABOUT THE ROLE
As a Performance Marketing Specialist, your job is to fuel Yassir's growth with highly effective online acquisition campaigns by managing end-to-end paid digital campaigns and initiatives.
Your role will also be to ensure brand awareness while developing an online media strategy and implementing web and app advertising campaigns on platforms such as google Ads and Facebook Ads; for a better tracking and optimization of CPA and digital strategy through analytics data.

TASKS

• To be the driving force behind the levers (online and offline) to be implemented in order to increase the brand's notoriety and to get new customers/users;
• Implement actions and processes that allow the evolution and consolidation of brand awareness;
• Benchmark the competition to determine new practices and strategies to increase brand awareness;
• Increase the visibility of the site on search engines via natural or free search engine optimization (SEO) techniques;
• Monitor trends and brand visibility on digital media to continuously improve the brand;
• Provide real-world reporting and analysis of site visitor behavior. Evaluate and analyze website performance. 

REQUIREMENTS

• 3 to 5 years experience as a Web Traffic Manager, Digital Project Manager, or Digital Specialist;
• Very good knowledge of concepts related to digital and marketing (acquisition, KPIs, navigation usage, awareness, user stories ...) in order to increase brand awareness;
• Mastery of the different acquisition levers and associated tools (Facebook Ads, Google Ads);
• Very good knowledge of all the webmarketing levers and issues related to analytics and data.

PERKS

• Ground floor opportunity with the team; shape the strategic direction of the company
• The rare opportunity to change the world around you such that everyone around you is using the product you built. We’re not just another app, we’re infusing social values and reinventing how services are provided
• Sharp, motivated co-workers in a fun office environment

BENEFITS :

• Great compensation and bonuses including stock options.
• Ground floor opportunity with the team; shape the strategic direction of the company
• Full social coverage