VIE - Junior Brand Activation Manager - M/W - Dubaï - March 2025

Missions : 

Brands Plans and Communication:

• Agency Briefing: Assist in briefing agency partners on yearly plans, campaigns, and content creation (for new content, or localizing global content).
• Digital Picture of Success: Work with agencies, local/central teams to build digital assets of the Evian Volvic Alpro International brands in the Middle East and ensure best-in-class visibility through continuous content optimization.
• Trade Marketing: Coordinate with Brand/Marketing Managers, BDMs, and distributors in developing in-store activation plans, and monitor campaign ROI.
• A&P Management: Thoroughly implement the budgetary process set by the central team and monitor spending of budget vs. allocation per campaign and market.
• Stakeholders Alignment: Regularly connect with local and central stakeholders to align on Middle East activation calendar and share best practises with other Evian Volvic Alpro zones.

Innovations & Rennovations:

• Innovation Process: Consolidate information and insights received from marketing & sales teams to build business cases required for the launch of NPDs in key markets.
• Packaging: Launch and manage graphic chain process for innovations and renovations in the Middle East and be point of contact for EVI central team and agencies involved in the GC process.
• Local Compliance: Ensure that innovations/renovations SKUs & labels are compliant with local regulations across the Middle East markets.

Consumer, Market & Competitive Insights:

• Insights Analysis: Analyse market and competitive reports received from our distributors and agency partners and suggest action plans when needed.
• Market Trends: Understand and monitor the latest consumer/category trends and behaviour in the Middle East; conduct market visits to monitor EVI in-store executions, and activations relevant to our category.

• Master's degree with specialization in Marketing
• 2-3 years of work experience in Marketing or Trade marketing.
• Solid analytical skills – ability to read and analyse quantitative and qualitative reports.
• Project management.
• Results oriented, team player and committed to excellence in execution.
• Dynamic with a positive attitude, open to new ideas and eager to take on challenges.
• Fluent in English.

Are you eligible for a V.I.E? 

V.I.E is a type of contract linked to Business France (French public organism) allowing Europeans to work internationally for a designated company. This is a 6 to 24 months contract.  

• You must be aged 18 to 28. You must have completed national service obligation. 
• You must be a citizen of the European Economic Area. 
• You must have never worked in the country in which you wish to do your V.I.E.  
• You have never done a V.I.E before.