Purpose & Overall Relevance for the Organization:
Lead the growth of adidas Brand internally and externallyEmerging Markets,Develop and steer the Go-to-Market plans for the region in order to achieve the objectives outlines above.
Key responsibilities:
· Sharpen the Brand's positioning while building awareness, engagement and advocacy amongst athletes, consumers, and other sport stakeholders in the Market. Ensure the Brand is represented in line with global brand principles in all the channels, digital environments and at retail including Wholesale
· Drive GTM Process against Market GTM milestones through Concept to Consumer and Marketing Operation teams (to include channel plans, sample ordering, master data, showroom set-up (with Sales & VM) and Events.
· Ensure that have proper tools to implement the GTM strategies successfully and extend the correct level of support during the implementation. Guide, support & enable the GTM plan execution across at cluster level.
· Represent and advocate for Emerging Markets brand needs including category ranges and Seasonal Calendar Concept needs to the global brand organization
· Define the final Assortment Planning including the Emerging Markets Common Range (EMCR) by channel working closely with DTC merchandising teams at Emerging Markets & Clusters levels
· Lead and steer the Market range selection process through the Category Business Units to meet the needs of the Emerging Markets consumers with a focus on efficiency based on the Global range.
· Ensure Brand and Category / Marketing Plans are designed and executed with excellence.
· Lead all Brand Activation Functions; Communications, Media and Digital Activation, Performance Marketing, Membership & CRM, Newsroom & PR, Omnichannel Marketing (including Visual Merchandising).
· Lead, guide and support Brand Partner strategies and sponsorships for the Emerging Markets.
· Ensure Market lifecycle management & allocation by channel in partnership with Sales.
· Guide pricing, standard margin, and direct brand contribution in conjunction with Clusters & Finance through BU’s & CtC Teams.
· Ensure high employee engagement at every level through effective communication, motivation, coaching, training, and development of personnel in the team.
· Identify and develop (in and outside of the team) high-potential talents.
· Build diverse and inclusive teams which are championing individual uniqueness and cultivating a culture of belonging.
· Act as a role model in line with adidas Leadership Framework and in compliance with the relevant laws and regulations as well as the adidas values, Fair Play Code of Conduct, and other internal policies.
Key Performance Indicators
· Brand Health
· Share of Search
· Net Sales
· Market Expenses
· Operating Profit
Key Relationships
· Emerging Markets SLT
· Cluster GMs, Cluster Brand Directors
· Global Brand Leaders and other stakeholders.
· EM Finance, other global support functions.
· External agencies and partners.
Knowledge, Skills, and Abilities:
· Ability to think strategically, synthesize complex data and develop innovative solutions within an entrepreneurial environment.
· Extensive knowledge of the industry, market trends, and consumer marketing strategies.
· Ability to cope with change, make decisions and lead/navigate through risks and uncertainty.
· Strong presentation/communication, negotiation and influencing skills, especially with senior stakeholders within a global matrix organization.
· Excellent analytical, problem solving and influencing skills.
· Strong leadership skills with ability to build respect and trust with others both internally and externally.
· Strong understanding of sports related industry and consumer.
· Demonstrated knowledge in the different areas of marketing.
· Passion and commitment to understand what motivates consumers.
Requisite Education and Experience / Minimum Qualifications:
· University/college degree with marketing, communication, or sales focus. Masters/MBA preferred.
· Senior leader with >12 years of progressive marketing experience, ideally in apparel/fashion/shoes industry with exposure to Sales and Trade Marketing. Experience working in an international environment preferred.
· > 8 years’ experience leading & managing large teams (including senior leaders) in multinational/multicultural organizations.
· Deep functional experience in Brand Management, Marketing, and/or Sales. Experience with integrated marketing campaigns, lifestyle & youth culture preferred.
· Change management experience, comfortable in driving transformation and creating clarity within new and ambiguous environments.
· Ability to work in a Matrix organization with experience influencing cross-functionally and cross-culturally.