Therapy Development Manager - GCC
Location United Arab Emirates - Remote Category Sales JOB DESCRIPTION
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
Career development with an international company where you can grow the career you dream of .
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
About Medical Devices
Our medical devices help more than 10,000 people have healthier hearts, improve quality of life for thousands of people living with chronic pain and movement disorders, and liberate more than 500,000 people with diabetes from routine fingersticks.
Abbott Heart Failure Division is hiring a Therapy Development Manager - GCC based in Dubai.
In Abbott’s Heart Failure (HF) business, we’re developing solutions to diagnose, monitor and manage heart failure, allowing people to restore their health and get on with their lives.
The Therapy Development Manager will take care of coordination and optimization of activities in implanting centers as well as referral sites in a respective area to present Abbott as ideal long-term partner in the heart surgical as well as cardiology field and to develop inpatient and outpatient heart failure referral programs. The position is tasked with autonomously achieving regional sales and strategy targets as well as identifying and generating sales opportunities through both inbound and outbound calling activities. Furthermore, the Therapy Development Manager regularly assesses the heart failure business and market development opportunities to drive sales and provides field support in the implementation of specific heart failure marketing and sales initiatives.
What You'll do-
Maintain existing customers (implanting centers)
Visit of existing customers on a regular base to ensure customer satisfaction
Recognize early business opportunities and open & establish new implanting centers
Focus on revenue, ASP and standard margin, grow business in existing and potentially new customers
Developing and maintaining customer relationships
Engage customers to expand awareness, educate, ask for referrals and identify new opportunities.
Work closely with other teams (FCS and cross-divisional/departmental) to develop account intelligence, relationship maps, and use case opportunities through direct account engagement and insight tools.
Promoting new Abbott HF products, clinical results and services
Negotiation of contracts and ensuring in-time renewals
Taking care of inventory (regular inventory checks/ ensuring shortest UBD date is used first)
Ascertains training needs/ interest of stakeholders and delivers accordingly.
Able to provide independently multi-center therapy and product presentation
Attendance of relevant workshops, trainings, congresses or exhibitions
Monitors and communicates market trends, staff change and competitor activities.
Develop new market development tools and strategies and execute upon them
Set up segmentation and targeting of the customer basis and set up commercial strategy per account and implement
Understand competition and integrate in commercial strategy
Manage forecasting & outlook for region/territory
Positions Abbott as long-term partner in the heart-surgical and cardiology field
Effectively partner and work cross-divisional/departmental - including setting up strategies with Cardiac Rhythm Management (CRM) and Structural Heart (SH).
Develop the network in and outside of Abbott, influencing marketing strategies
Act as the subject matter expert on product offerings/ solution development skills
Develop and maintain customer relationships
Build and maintain strong, professional relationships with KOLs and critical decision makers
Supporting internal stakeholders and supporting functions with all relevant aspects and to update Customer Relation Management (CRM) tools.
Support buying group negotiations
Expanding the business (referrals)
Developing and execute strategies to draw in potential referrers or to solicit new potential referrers in close and aligned collaboration with Market Development
Creates user needs to support commercial objectives
Initiating contact with potential referrers through cold-calling or responding to inquiries generated from marketing activities or advertisements.
Creating relationships with referrers to identify their potential needs and qualify their interests and viability to drive sales.
Handle complex technical and clinical objections and support full product portfolio vs. competitors offering
Identifying HF Key Opinion Leaders (KOL) to facilitate Peer to Peer (P2P) education
Develop and conduct education events for referrers for selected accounts based on segmentation and targeting of referral accounts
Presenting product information to referrers once identified their needs.
Initiate and execute trainings for all relevant stakeholders.
Moving solid leads through the marketing funnel and arranging in-person meetings, emails, or phone calls.
Following up with potential referrers who expressed interest but did not refer any patient.
Performing regular follow-up visits or emails and facilitating communication with existing referrers to ensure their satisfaction and identify new potential needs.
Define the flow of heart failure patients on the pathway for LVAD indication
Quantify the patient volume along the pathway at key hand off points
Understand and quantify barriers for adoption of LVADs
Develop a high level (market) development plan for each account with appropriate prioritization of opportunity areas
Identify and understand HF networks using hospitalization data of implanting and referring centers
Develop screeners for referrers to support patient selection
Develop awareness & communication campaign; improve messaging
Define best practices on how to structure the LVAD program
Open and establish new implanting centers
Select & finalize growth accounts
Develop education programs for Referral Centers
Develop new market development tools and strategies
Able to see the big picture and opportunities in referral and implant centers
Responsibilities for all functions:
In case the employee is being made aware of an event or complaint in relation to a product distributed by Abbott Medical, he/she shall report this in compliance with the ID SOP 10007 on Product Event Reporting.
When tasks and responsibilities are assigned outside the scope of normal duties, the employee must understand the level of decision making for which he/she is responsible and if in doubt clarify this with his/her supervisor.
Required Qualifications-
A minimum of four years of experience in a clinical setting providing acute or outpatient care to patients with cardiovascular diseases. Stronger consideration will be given to candidates with min 2 years of Heart failure knowledge.
Commercial acumen and proven track record of successfully managing a sales region/territory. Marketing and communication experience may be advantageous.
Strong negotiation skills, proven success at setting up strategies by account, closing contracts and driving sales. Show entrepreneurial skills – out of the box thinking.
Advanced product and industry knowledge.
