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About the Role
Major Accountabilities
Develops stakeholder mapping for Therapeutic Area. Has deep understanding of the emerging multi-stakeholder environment and develops and maintains a comprehensive knowledge of customer needs, maintains customer engagement plan, networks, and knowledge of products and environment. Continue to identify customers, map the accounts and patient journeys, and educate key stakeholders on the assigned disease areas. Can analyze and interpret clinical and forecast data for therapy area. Works collaboratively with support functions to determine which resources best fits the customer and/or circumstances. Accountable for achieving agreed forecast, productivity and performance targets within agreed budgets and timescales. Achieve agreed contact, coverage and frequency targets through omnichannel engagement. \ Develop business plans and implement related activities like customer events, business excellence and marketing campaigns, forecast presentations necessary to achieve agreed objectives. Have a deep understanding in the respective therapeutic area and priority products. Maintain and enhance knowledge of products, product strategy, positioning, key messages, programs, company developments, customers, and competitors. Ensure customer satisfaction and best in class customer relationship. Handle enquiries and complaints quickly and professionally and in accordance with company procedures. Contribute positively to the Commercial Excellence and Marketing team through co-operative relationships & collaborative efforts to achieve team and company objectives. Provide input into effective use of promotional funds & territory forecasting. Deliver exceptional customer experience through orchestrating the Omni-channels’ customer engagements leveraging all touchpoints (F2F, Offline & Digital) / channels delivering personalized content (Right message/content, Right channel, Right time) to address the customer needs within the specific customer journey. Follow all adverse events guidelines, and Code of Conduct Guidelines as promoted by Novartis. Demonstrate Behavior in accordance with Novartis code of practice.
Additional responsibilities
Key Account Management Develop account mapping as per therapeutic area to enable catered and customized plans per account. Define a specific value proposition per account as per therapeutic area through developing strategies, tactics and plans to address the needs per account. IMS understanding and analysis for therapeutic area.
Patient Access
Understanding reimbursement and competitive landscape. Understanding of new launch enlisting process through different accounts. Mapping the external stakeholders according to access models opportunities. Identify patient/market access barriers in collaboration with V&AL and working on potential solutions. Basic understanding of PAP and PSP.
Medical
Provide and discuss scientific knowledge and on label medical data relevant to the Therapy Area with HCPs. Provide scientific and educational information to HCPs on specific patient critical issues. Support scientific exchange to advance understanding of novel research trends, and current scientific debate. Involve HCPs when a need is identified to provide support / advice / participate in specific medical and scientific activities e.g. education of HCPs, etc.
Key Performance Indicators
- Achievement of forecast revenue and market share targets vs plan
- Responsible for budget allocated to cover customer activities
- Customer Satisfaction and Customer relationship building
- Maintenance of Key Accounts
- Forecast Planning and Reporting
- Level of medical expert engagement / contributions for programs and products.
Requirements:
Degree/education in relevant discipline.
Solid Tumor Experience in UAE is preferred Proven successful performance track record Solid communication skills, analytical skills and presentation skills .
Established experience in successfully managing and engaging TMEs .
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Utd.Arab Emir. REQ-10040575
Therapeutic Area Partner - Breast Cancer UAE
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