Sr. Sales Officer

We are a growing company in the Fresh Fruits and Vegetables trading and distribution, dedicated to providing high-quality produce mainly to the HORECA (Hotels, Restaurants, and Cafés) segment. We are seeking an experienced and driven Sales Officer to join our dynamic team.

Key Responsibilities:

• Develop and execute sales strategies to achieve and exceed revenue targets.
• Identify and establish new business opportunities in the Fruits & Vegetables and F&B / HORECA sector.
• Maintain strong relationships with existing clients and expand the customer portfolio.
• Conduct market research to identify trends, competitor activities, and customer needs.
• Negotiate contracts, pricing, and payment terms with clients.
  Collaborate with internal teams (procurement, logistics, and finance) to ensure smooth operations.
• Monitor sales performance, generate reports, and provide insights for business growth.
• Conduct regular client visits to maintain strong business relationships.

Key Qualifications:

• Proven track record in sales, specifically in the F&B / HORECA sector with a focus on fresh fruits and vegetables
  Established client portfolio in the HORECA segment (at least 300,000 plus)
• Strong understanding of the UAE fruits and vegetables industry, including product knowledge, quality standards, and market trends
  Bachelors degree in Business, Marketing, or a related field is an advantage.
• Strong negotiation, communication, and relationship-building skills
  Ability to build and maintain long-term relationships with clients.
  Ability to collaborate and coordinate with multiple departments to ensure seamless service delivery.
• Knowledge of market trends, pricing, and competition.
  Self-motivated, goal-oriented, and able to work under pressure
• Proficient in CRM software and Microsoft Office Suite
• A valid UAE driving license is required.
• Fluency in Arabic is an advantage.