Specialist- Product Marketing & Partnership Campaigns

First Abu Dhabi Bank is an inclusive environment where each person values the experiences, perspectives, ideas and beliefs of others. We’re in a unique position to learn from all our colleagues, combining international experience with deep cultural knowledge and local expertise. At FAB, you’ll have the support of your team and a strong relationship with your line manager, who will trust you with responsibility and recognize your good performance. As we embrace different ways of seeing the world, listening to each other and respecting different viewpoints, we grow stronger – together.

Key responsibilities

• Own and drive product marketing programs and initiatives.
• Build and execute campaign proposition that drives the results.
• Responsible for integrated marketing from product proposition to digital marketing to retention to revenue driven marketing
• Drive PR, events and activation marketing activities for each product portfolio  
• Develop marketing brief for the agency and marketing calendar for internal team.
• Partner and collaborate with merchants/employers to build offers and discounts.
• Engage with partners on daily basis and coordinating all type of marketing activities.
• Ensure all campaigns are planned, delivered and reported with key results.
• Interact with internal team for necessary review and approvals.
• Prepare and sharing monthly performance report with insights and recommendations

Key KPIs

• Increase new customer base.
• Increase transacting customers.
• Increase transactions, value and revenue.

• Bachelor’s degree in marketing, event management
• 5+ years of relevant experience for fintech, payments, wallets, tech products, and banking from B2C & B2B perspective
• Experience in event, visual merchandising, brand management, Digital marketing, CRM, PR, and field activations
• Strong problem-solving skills
• Presentation and written communication 
• Team player
• Cross-functional collaboration