Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money. If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you.
Responsibilities:
Be a part of the central social media team, own the @Binance Reddit account, responsible for account output, engagement, growth and sentiment.
Contribute to integrated marketing campaigns and priority brand partnerships on behalf of the social team.
Produce and edit high quality, engaging, original content that can be used cross-platform.
Manage relationships with third party creators including project management, briefing and feeding back on deliverables.
Monitor and effectively leverage Reddit or other social media trends.
Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams.
Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
Analyse social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations.
Engage and build communities through one-on-one as well as one-to-many conversations.
Have fun!
Requirements:
3+ years of experience in digital marketing or social media related roles.
Ability to work in a fast-paced environment with a 1-2 day turnaround time on finished pieces.
Knowledge and experience in using video to document a global event.
Proven success of creating high-performing content on Reddit.
Knowledge of Reddit trends and the best performing content types.
Experience with getting creative within brand guidelines.
Video editing proficiency. Project management experience.
Keen sense of the crypto market in general.
A meme connoisseur.
A clear and concise style of communication, with a creative/fun spin when relevant.
Strong sense of responsibility. Self-motivated and results-oriented.
