Develop and design engaging content, including graphics, infographics, short videos, and written copy for use across social media, blog, and website.
Ensure content aligns with the brand's tone, voice, and values, delivering a consistent message across all platforms.
Write clear and persuasive copy for social media posts, advertisements, and promotional campaigns.
Social Media Management
Manage and oversee the companys social media presence across platforms (LinkedIn, Instagram, Twitter, Facebook, etc.).
Schedule, post, and monitor content to ensure regular updates and consistency in engagement.
Respond to comments, direct messages, and engage with the online community to foster relationships.
Stay up-to-date with social media trends, platform updates, and best practices to ensure effective engagement.
Campaign Management
Plan and execute social media campaigns to promote products, services, or events, using a mix of organic and paid strategies.
Collaborate with influencers, partners, or brand ambassadors to boost content reach and engagement.
Manage paid social media advertising, ensuring optimal use of budget and targeting to maximize ROI.
Analytics & Reporting
Track and analyze key performance indicators (KPIs) such as engagement, follower growth, reach, impressions, and conversions.
Provide regular performance reports and insights to senior management, using data to optimize content and campaigns.
Adjust strategies based on analytical insights to improve audience engagement and reach.
Brand Strategy & Consistency
Ensure all content is aligned with the brands messaging and style guidelines, maintaining consistency across platforms.
Develop content calendars to organize and plan social media posts and marketing initiatives in advance.
Collaborate with the broader marketing and sales teams to integrate social media activities with broader marketing goals.
SEO & Optimization
Implement SEO best practices in content creation to drive traffic to the website.
Use hashtags, keywords, and other social media optimization techniques to boost content discoverability.
Event Management & Promotion
Plan, organize, and manage company events, such as webinars, conferences, and workshops, ensuring smooth execution and alignment with brand goals.
Collaborate with internal teams to develop and implement event strategies that engage participants and generate leads.
Promote events through compelling content and social media campaigns, increasing visibility and participation.
Actively participate in events, building and nurturing relationships with attendees, partners, and influencers to expand company's network and enhance brand reputation.
Develop post-event follow-ups, including thank-you emails, feedback surveys, and social media recaps, to maintain engagement and gather insights for future events.
Requirements:
Proficient in graphic design tools such as Adobe Creative Suite (Photoshop, Illustrator) or Canva.
Strong copywriting skills with a focus on creating engaging and brand-aligned content.
Experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).
Analytical mindset with experience in tracking and interpreting social media analytics.
Knowledge of SEO best practices for social media and content marketing.
Excellent time management skills and the ability to manage multiple tasks simultaneously.
Creative, proactive, and detail-oriented with a strong understanding of current social media trends.
Preferred Qualifications:
Bachelors degree in Marketing, Communications, Design, or related field.
Experience in paid social media advertising campaigns.
Knowledge of video editing software for creating short videos for social platforms.
