Social Media Specialist

Novotel and Ibis World Trade Centre and Ibis One Central Dubai is looking for Social Media Specialist who will be responsible for developing and executing social media strategies for 3 Hotels. This role involves creating engaging content, managing social media accounts, and driving online engagement to enhance brand visibility and guest experiences. The ideal candidate will be skilled in social media marketing, analytics, and community management, with a passion for the hospitality industry.

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• Develop and curate engaging content (text, images, videos) for social media platforms, aligning with the hotels' branding and marketing strategies.
• Manage and monitor social media accounts for all three hotels, including Facebook, Instagram, Twitter, LinkedIn, and other relevant platforms.
• Plan and execute social media campaigns to promote hotel events, special offers, and packages, ensuring alignment with overall marketing efforts.
• Respond to comments, messages, and reviews in a timely manner, fostering positive interactions and building a community around the hotels.
• Monitor social media performance using analytics tools, providing regular reports on engagement, reach, and growth metrics, and making data-driven recommendations for improvement.
• Work closely with the marketing team and hotel management to align social media strategies with broader marketing initiatives and brand messaging.
• Stay up to date with social media trends, best practices, and emerging platforms to ensure the hotels remain competitive and relevant in the digital landscape.
• Identify and engage with relevant influencers and brand ambassadors to enhance the hotels' online presence and reach.
• Provide guidance and training to hotel staff on social media best practices and encourage them to contribute content from their respective properties.
• Develop and implement strategies for handling negative comments or crises on social media, ensuring a professional and timely response.
• Ensure consistent brand voice and messaging across all social media platforms and marketing materials.
• Coordinate and participate in photo and video shoots for promotional content, ensuring high-quality visuals that represent the hotels accurately.
• Encourage and curate user-generated content from guests, leveraging positive experiences to enhance brand visibility.
• Provide live coverage of hotel events on social media, including posting updates, photos, and engaging with attendees online.
• Develop and maintain social media guidelines and best practices for hotel staff, fostering a culture of responsible online engagement.
• Identify and collaborate with local businesses, tourism boards, and organizations for cross-promotional opportunities.
• Assist the marketing team with social media integration into email marketing campaigns, ensuring cohesive messaging.
• Use social media polls and surveys to gather guest feedback and insights, helping to shape future marketing strategies.
• Monitor competitors’ social media activities and strategies, providing insights and recommendations for improvement.

• Bachelor’s degree in Marketing, Communications, Hospitality Management, or a related field preferred.
• Minimum of 2-4 years of experience in social media marketing, preferably within the hospitality industry.
• Strong writing and editing skills, with the ability to create compelling content.
• Proficiency in social media platforms and management tools
• Familiarity with graphic design tools (e.g., Canva, Adobe Creative Suite) for creating visual content.
• Basic understanding of SEO and digital marketing principles.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Creative thinker with a passion for storytelling and brand development.
• Excellent communication and interpersonal skills.
• Ability to work independently and manage multiple projects across different hotels.
• Strong organizational skills and attention to detail.
• Knowledge of the local market and community engagement strategies.

Your team and working environment:

Diverse, young and vibrant team