Binance is the leading global blockchain ecosystem and cryptocurrency infrastructure provider whose suite of financial products includes the world’s largest digital-asset exchange. Our mission is to accelerate cryptocurrency adoption and increase the freedom of money. If you’re looking for a fast-paced, mission-driven organization where opportunities to learn and excel are endless, then Binance is the place for you. Reporting into the central social media team, this role will involve execution and strategy work to support priority business lines with social media marketing. Managing across global social media accounts will be the top priority, with adaptability across platforms key.
Responsibilities:
Help with managing end-to-end across Binance social accounts, with a focus on Reddit
Working with the wider global social team and with external departments, including product and partnerships, to promote and build the brand of Binance
Focus on bringing our socials closer to our community, with a crypto native understanding, and a great understanding of crypto culture
Assisting the team across platforms to think of creative ideas, both for general posts and campaigns
Work closely cross-functionally with design, content, performance marketing, product and other teams
Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance
Analyze the social media landscape to supply actionable insights
Requirements:
Minimum 1 year of experience in digital marketing or social media related roles for brands
Fluent English language skill
Deep understanding of the crypto market and crypto culture
Basic image, copywriting skills
Basic video editing skills would be an advantage
Knowledge of crypto and Binance’s product suite
Strong writing and copywriting skills. Demonstrate a clear and concise style of communication
Strong knowledge of Twitter, Facebook and Instagram
Strong sense of ownership and responsibility. Resistant to stress. Self motivated and results oriented
