JOB PURPOSE
A Social Media Marketing Specialist is responsible for creating and executing social media strategies to increase brand awareness, drive customer engagement, and support the organization’s marketing goals. This role involves developing content, managing social media accounts, analyzing engagement metrics, and staying updated on social media trends to maximize reach and engagement.
KEY ACCOUNTABILITIES
Social Media Strategy:
Content Creation:
Community Engagement:
Analytics and Reporting:
Paid Advertising:
Research and Trends:
Collaboration:
Technical Skills:
Key Soft Skills:
Minimum Experience
Educational Requirements: Bachelor’s degree in Marketing, Communications, Digital Media, or related fields.
Experience: 1-3 years of social media experience, including strategy development and analytics.