Social Media Manager & Content Creator (Fashion)

The Social Media & Content Creator will manage the online presence and content strategy for a AI Fashion brand while also analyzing shifts in the fashion market. This dual role involves creating engaging content, managing social media accounts, engaging with online communities, and conducting in-depth market research to guide designers. The goal is to drive brand awareness, cultivate customer relationships, and support innovative collections aligned with consumer preferences and future trends.

Content Creation and Management

• Create weekly and monthly content calendars in alignment with brand guidelines and fashion trends.
• Schedule and publish social media content across all channels, including Meta, Snapchat, YouTube, and TikTok, ensuring alignment with brand activities.
• Research and generate content ideas, transforming them into visuals (videos, images, infographics) and text captions while considering current fashion trends.

Market Analysis and Brand Management

• Conduct comprehensive research on consumer preferences to forecast fashion and beauty trends while monitoring brand’s online reputation.
• Present findings from market research through visually appealing mood boards and storyboards, guiding the design process across teams.

Community Engagement

• Engage with the brand's online community to cultivate relationships and enhance customer engagement, while ensuring relevant online presence.
• Measure and report on community engagement strategies and adjust action plans according to trend findings and performance data.
• Foster a collaborative environment that encourages creativity and keeps the design team informed about emerging trends.

Continuous Learning and Adaptation

• Stay updated with the latest social media trends, changes in algorithms, and advancements in design practices for optimization.
• Engage with peers in the industry and online communities to exchange ideas and learn new practices, promoting a culture of continuous learning.